
Black Friday → • 7 min read
My Top AppSumo Black Friday Picks for 2023
These are the best deals from AppSumo's 2023 Black Friday sale.
I have poured over all of the AppSumo Black Friday deals for 2023. At last count, there are 36 of them.
I've picked my favorite in each category. Sometimes there are multiple, but that's because the tools are drastically different.
I will be releasing a video where I go through every deal and give you my thoughts, but here are the standout picks.
Client Communication
Webinars & Meetings:

Get it for Webinars & Meetings. Replace Calendly & Zoom.
Website Chat:

Get it to talk to customers on your site, video, chat, or schedule a meeting from your chat bubble!
Client Portal & Project Management

I love the feel of this tool, which acts as both an internal project management tool and a client portal.
Design
Stock Photos

Even in the age of AI art, always have some Depositphoto credits on hand.
AI Generative Art

I am all in on generative art. I love what OpenAI is doing but the open source community typically wins, SUPERMACHINE is based on open source tech.
Lead Generation
Cold Outreach (Email/LinkedIn)

Look, to me... LinkedIn is a spam dumpster fire, but if it didn't work, people wouldn't be doing it. If you're going to do cold outreach on LI, you're going to need a proxy and that comes with this deal, making it a very solid option.
SEO & Analytics
Search Console Dashboard

Don't you love the design of Google apps? Me either. SEO Crawl makes Google Search Console and Google Analytics readable. BTW EVERY site should have Google Search Console setup. It's where Google GIVES YOU data. Maybe the only time that exchange happens.
Conversion Rate Optimization

I just posted a video about TruConversion, check it out to find out why I picked this great bundle of tools..
Email & Marketing Automation

I'm a Mautic guy, through and though. I love Mautic and what it stands for. But it doesn't look this good. I'm tempted. I wouldn't use the landing page builder... I don't think.
Video (Creation & Streaming)
Content Creation:

A toolbox for creator that lives on your phone. Teleprompter, Green screen, live stream. Amazing tech is available to everyone. 🤯
Stock Video & Motion Graphic Templates:

I've been using Wave.video for about 5 years now. Here is why it made the list. Templates & Stock video. This alone makes it worth it. I don't think I'd trust it with streaming quite yet, but I'm team Ecamm Live.
Site Builder
Mobile App Builder:

There are a bunch of "site builder" tools on AppSumo right now, and this doesn't neatly fit in that box, because you need to have a site to use it. I would recommend AppMySite to someone who wants to turn their WooCommerce store into an App but doesn't have the budget to do so. It's not 100% custom. It's more like a nice wrapper. Set expectation accordingly.
Automation

This is a tool to create automations/bots AND it has a marketplace so you can sell them. Very clever, don't be put off by the "Zero Work" name. They should have called it "Zero Sleazy Sales" but it has less of a ring.
Social Media Marketing

A simple beautiful UX. AI built-in and an image editor that is pretty good. A great option to post to Facebook, IG, TikTok, LI, and X. They had some growing pains in the past, but look to have improved substantially.
AI Assistant

This is a browser extension that works with all popular browsers. I love my ChatGPT Plus account, but going back and forth all the time is annoying. With Voilà you can bring GPT-4/3.5 with you everywhere. Unlimited use is the way to roll... prices start at $29 but that's just a teaser to get you to pony up.
Want More Details On Something?
Let me know what products you want to see full videos on by leaving me a comment on this post!
Keep an eye out for more content from me this Black Friday week.
💡 My work is reader-supported; I may earn an affiliate commission if you buy through my links.