Newsletter → • 3 min read
I'm Not Doing a Black Friday "Deals" Page This Year
This year, instead of jumping into the Black Friday frenzy, I'm choosing to stay true to what I believe in: helping people find the best software for their business.
In 2019, I launched my first Black Friday deals page! How time flies.
It was a novel idea at the time, a handy resource for people amidst the frantic sales season. It was way more popular than I anticipated.
Fast forward to today, and everyone, including software companies themselves, are creating directories of deals... even promoting their competitors (with affiliate links!)
The landscape has drastically changed, and not for the better.
The Shift in Black Friday Culture
My take here isn't original: Black Friday has transformed from a day of exciting deals to an overwhelming flood of sales pitches for a month straight.
Everywhere you look, there's another "incredible offer."
Often the market feels a bit thirsty and desperate. Oh and my poor inbox.
Refocusing on Quality Content
So, this year, I'm not making a deals page.
But wait. I still want your clicks – I'm not gonna lie. My family and I depend on affiliate income!
And you should still buy software on Black Friday.
Black Friday is the best time to buy software all year. You can save thousands of dollars by investing in your software stack every November.
For my part, I just don't think re-creating a list of 300 deals you can find on any of 50 different sites is going to help anyone.
Instead, in the midst of this insane marketing time, I want to be your voice of reason and help you make informed purchasing decisions.
I have been doing this for so long – and I have so much real world experience with high-level marketers – I know I can recommend solutions that will save you time, remove frustration, and help you generate more revenue.
I will be creating video content and blog posts to make your business software stack the best it can be.
I'm also going to continue to dive into new tools tell you about them first... and of course feature lifetime deals!
But I also want to hear from you:
- What problems do you have in your business right now that you want software to fix?
- What software are you already using that you hate and want to replace?
- Where do you think you're overspending and want to know if there is a cheaper/lifetime alternative?
As always, I'm going to be active on Facebook answering all of your questions directly. If you're not a member of the group yet, you're invited to join. I charge companies a lot for consulting, but I'll help anyone on Facebook for free (don't tell my clients).
Supporting My Content
Your support means the world to me. As in, it literally keeps food on my table and dresses my kids. I love my job and helping people create online businesses is extremely rewarding.
My Own Black Friday Offer
And speaking of support, I have my own Black Friday sale!
My online courses on using the Ghost content management system are currently 30% off or 45% off if you buy all three in a bundle.
Check out the courses.
Build a content-driven business, as I guide you every step of the way.Learn More
If you're unfamiliar with Ghost, I recommend watching my video "10 Ways Ghost Beats WordPress for Content Publishing" to see why it's a game-changer.
Thank you for being part of this journey, and stay tuned for some exciting content ahead!
Click below and leave a comment to let me know how I can serve you best!
💡 My work is reader-supported; I may earn an affiliate commission if you buy through my links.