AidaForm Review: A Beautiful Typeform Alternative on AppSumo
AidaForm is a polished, whimsical form builder that rivals Typeform and Paperform with its beautiful conversational UI — but a few missing features hold it back from greatness.
AidaForm
AidaForm is a SaaS form builder with a conversational UI, beautiful animations, and built-in PayPal integration for collecting responses, running surveys, and selling products.
Small business owners, marketers, and creators who want visually appealing forms with a Typeform-like experience at a one-time lifetime deal price.
Typeform, Paperform, JotForm, Pabbly Forms
What Is AidaForm?
AidaForm is a software-as-a-service form builder that draws its name from the classic AIDA copywriting framework — Attention, Interest, Desire, Action. In practice, though, it's squarely in the same category as Typeform, Paperform, and JotForm. Unlike WordPress-based form plugins like Fluent Forms, AidaForm is a standalone hosted platform, meaning you don't need a WordPress site to use it.
The tool launched on AppSumo as a lifetime deal, and the pricing structure breaks down by codes. A single code gets you five websites (which are really custom subdomains on AidaForm's domain), a double code gives you ten, and a triple code unlocks unlimited websites. Nearly everything else is unlimited, with the notable exception of five gigabytes of storage that doesn't scale with additional codes — something to keep in mind if your forms involve file uploads, video, or audio.
The Form Experience: Smooth, Animated, and Whimsical
Where AidaForm immediately stands out is in how forms feel to fill out. The default mode is a conversational UI — one question per page, similar to Typeform's signature style. Each transition between questions comes with a slick little animation, and the overall experience has a whimsical, polished quality that makes filling out forms feel less like a chore.
Keyboard shortcuts are built in, so users can press Enter (or Command+Enter on Mac) to advance through questions without reaching for the mouse. There are also animated icons next to each field that add personality. One small miss: the keyboard shortcut hints don't adapt to the user's platform, so Mac users see "Ctrl+Enter" instead of "Command+Enter."
If the conversational one-question-per-page style isn't your thing, you can switch it off entirely. The form then becomes a traditional single-page layout, but still retains those nice animations as users move between fields. You can also toggle autofocus, auto-scroll, and key bindings independently on a per-form basis, giving you solid control over the user experience.
The Form Builder: Drag, Drop, and Done
AidaForm's form builder is one of its strongest selling points. The editor is clean and intuitive — you drag elements into place, click the gear icon to configure them, and preview your changes instantly. Adding fields like email, name, or phone number is straightforward, and each element comes with sensible defaults (like a pre-selected icon and placeholder text) that you can customize.
The builder also integrates with Pixabay for stock images, so you can pull in visuals without leaving the editor. Beyond the standard text and contact fields, AidaForm offers some more specialized elements: signature fields for proposals or agreements, slider inputs for rating scales, matrix surveys for multi-criteria feedback, hidden fields for tracking respondent sources, and quiz questions with scoring.
Templates are another highlight. There's a solid library covering everything from contact forms to Instagram bio link pages to full order forms with PayPal integration. The bakery order form template, for example, essentially builds out a mini e-commerce experience with product cards, quantity selectors, automatic price totals, and a checkout flow — all inside a single form.
PayPal Integration and Order Forms
AidaForm has a built-in PayPal integration that lets you accept payments directly through your forms. You can set up product selections with quantity pickers, custom amounts, or fixed pricing — and the totals update in real time as users adjust their order. Configuration is simple: choose your currency (there's a long list of supported options), enter your PayPal email, name your product, and set the price.
The order form templates showcase this well. Products are displayed as image cards that link to their respective pages within the form, and clicking "Order" jumps the user to a checkout section with contact fields and payment. It's essentially a lightweight storefront built entirely in a form builder. There's no Stripe integration at this point, which is worth noting — PayPal is the only payment option.
Publishing, Embedding, and Viewing Results
When your form is ready, AidaForm gives you several publishing options. You can share a direct link (hosted on your AidaForm subdomain), embed the form on any webpage with an HTML snippet, or enable a clone link so others can copy your form template. For embedding, there's a tip worth knowing: leave the height parameter blank and check the "full height" option to avoid awkward scrolling inside the embed.
The results dashboard is well thought out. You get a quick overview showing total views, completions, and drop-offs, along with device breakdowns (mobile, desktop, tablet). There's a response summary view that groups answers by question — great for surveys — and a response inbox for reviewing individual submissions, which is better suited for intake forms or client questionnaires. AidaForm also offers a real-time dashboard you can keep open to watch responses roll in live, complete with geographic data and frequency charts.
The Downsides: What AidaForm Is Missing
For all its polish, AidaForm has some notable gaps. First, you can't change the font. The default typeface has a distinctive personality — the lowercase "f" doesn't have a full crossbar, for instance — and while it looks good in context, it won't work for every brand. There's no option to swap in a custom or even a standard web font.
Second, integrations are extremely limited. You get Google Sheets, Discord, Slack, and webhooks. That's it. There's no Zapier (it's on the roadmap but not available), no direct connections to email marketing platforms like Mailchimp, ActiveCampaign, ConvertKit, AWeber, or Klaviyo. You can export data as CSV, but that manual export-import workflow adds friction that most competing tools have solved.
Finally, the custom domain situation is a real limitation. You can't set up a CNAME to use your own URL — forms are hosted on AidaForm subdomains only. That means your form URL will always include "aidaform" in it, and you're competing with other users for the subdomain you want. The team has discussed adding custom domain support, but it's not available yet.
Final Verdict: 8.3 Out of 10
AidaForm is a genuinely impressive form builder that's more enjoyable to use than Paperform and holds its own against Typeform in terms of design and user experience. The conversational UI is smooth, the animations are delightful, and the builder itself is one of the best drag-and-drop experiences in this category. Features like signature fields, real-time dashboards, and built-in PayPal payments add real value.
What's holding it back from a higher score are the missing integrations, the inability to change fonts, and the lack of custom domain support. If AidaForm adds Zapier connectivity (or direct integrations with major email platforms), custom fonts, and CNAME support, it would be an absolute knockout. As it stands, it earns an 8.3 — a strong form builder with a clear path to becoming a category leader if the team delivers on their roadmap.
Watch the Full Video
Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.
