Dave Swift publishes in-depth software walkthroughs for tech-savvy entrepreneurs, small business owners, and developers who are actively looking for tools.
92% male professionals aged 25-54. 28% returning viewers means a loyal, trusting audience. High-value markets: US (25%), UK, Germany, Canada.
No generic ad reads—products demonstrated in real-world contexts. Long-form content (5:28 avg watch time) allows thorough product demonstrations.
Strong performance history with business software reviews. Most sponsors return for repeat partnerships—proof of ROI.
YouTube channel (primary), Dave's Toolbox newsletter, daveswift.com website, and social media amplification.
B2B purchasing professionals with buying authority
80% aged 25-54 — peak earning years
Strong English-speaking presence
Very high affinity categories from YouTube analytics
| Format | Description | Price | Best For |
|---|---|---|---|
| Dedicated Video | Sponsored YouTube walkthrough plus a matching article on daveswift.com | $2,200 ($1,100 holds the date) | Launches, LTD campaigns, deep demos |
| Integrated Ad | Approximately 60 seconds in a relevant video | $500, paid in full | Brand awareness in a video people already came to watch |
| Sponsored Short | One vertical video; can be booked on its own | $700, paid in full | Extra reach in the same campaign window |
Sponsored YouTube walkthrough plus a matching daveswift.com article. $2,200. $1,100 holds the date.
Best for: Launches, LTD campaigns, deep demos
Approximately 60 seconds in a relevant video. $500, paid in full.
Best for: Brand awareness in a video people already came to watch
One vertical video, booked on its own or with a Dedicated Video. $700, paid in full.
Best for: Extra reach in the same campaign window
Pick Dedicated Video, Integrated Ad, or Sponsored Short dates on the inventory calendar and pay the invoice to hold them
You pay a Client Amp LLC invoice. Dedicated Videos are 50% now and 50% after publication. Integrated Ads and Shorts are paid in full now.
Video outline or newsletter sponsor copy provided for approval, then professional production
Sponsored content published with proper FTC disclosures and agreed links or calls to action
Typical Timeline: Integrated Ads and Shorts publish on the booked date. Dedicated Videos need product access first, then that production slot. Target dates may move slightly for production.
Business software, SaaS tools, WordPress plugins/themes, hosting providers, productivity apps, developer tools, and tech products that serve entrepreneurs and professionals.
You pick Monday, Wednesday, or Friday dates from October through December. Integrated Ads and Shorts run on the booked date. Dedicated Videos run once product access is in.
I require a flat rate or flat rate plus commission for sponsored videos. This ensures production costs are covered regardless of conversion rates or attribution issues.
Dedicated Video is $2,200 ($1,100 to hold the date). Integrated Ads are $500. Sponsored Shorts are $700. Volume discounts apply when you book two or more placements. Existing partners keep their current terms. View inventory.
I only partner with products relevant or of genuine interest to my audience—business software, productivity tools, WordPress, self-hosted solutions, and tech for professionals. Lifestyle products that techies love are also welcome. I thoroughly test all products before accepting sponsorships to ensure authentic, valuable content.
For dedicated videos, I provide an outline for factual approval before recording. You can review the final video for factual errors. I don’t sell reviews, rankings, or personal endorsements.
Get your software in front of 33,000+ YouTube subscribers and 2,000 Dave's Toolbox readers who take action.
View Inventory