AppSumo Black Friday 2024: $100K Giveaway, Drops & Free AI Toolkit

AppSumo Black Friday 2024 Is a Whole New Format

AppSumo has completely overhauled their Black Friday approach for 2024, and honestly, it's a welcome change. In previous years, their strategy was essentially dumping 300 deals in your lap all at once, which left most people feeling overwhelmed and unsure where to start.

This year, they're splitting everything into two distinct phases: curated drops followed by daily deals. The result is a much more manageable shopping experience that gives you time to actually evaluate what you're buying instead of panic-purchasing everything in sight. Black Friday runs from November 18th through December 3rd, with Plus members getting three extra days of access after that cutoff.

The $100K Giveaway: How to Enter and What You Can Win

Last year AppSumo gave away a Cybertruck. This year they're keeping it more on-brand with a $100,000 prize toward building your dream business. Entry is completely free, and even if you don't take home the grand prize, there's still plenty of reason to sign up.

The giveaway runs in two rounds. Round one selects 10 winners who each receive the entire catalog of Black Friday featured tools — and having seen the list, there are a lot of tools in that package. Round two narrows it down to the $100K grand prize, which requires submitting a video explaining how the money would help you grow or launch your dream business.

AppSumo is running the contest through KingSumo, their own giveaway platform that Plus members get free access to. It's good to see them dogfooding their own product here.

Phase One: The Drop System Explained

The first week of Black Friday revolves around drops — curated bundles of tools grouped by category and released on a rolling schedule. There are four drops total, each launching two days apart. So drop one hits on day one, drop two follows 48 hours later, and so on through all four.

Here's the key detail that matters for your wallet: each drop launches at its lowest price for the first 48 hours. Once that introductory window closes, prices go up, but the next drop arrives with its own discounted pricing. This staggered approach means you need to act within that two-day window if you want the best deal on a particular batch of tools.

If you're a Plus member, the savings stack. You'll get the drop discount plus your standard 10% Plus member discount on top. If you've been on the fence about Plus membership, signing up before Black Friday kicks off is the move — you don't want to be fumbling with membership signup while deals are going live.

Phase Two: Daily Deals with Limited Codes

Once the drops wrap up, AppSumo shifts into daily deal mode for the second week. These are code-limited deals on tools you likely already recognize. The concept is similar to how Woot operates: a product goes up at a steep discount, but once the codes run out, the price returns to normal.

This creates a genuine scarcity element rather than the artificial urgency you see with most Black Friday sales. If you miss a daily deal, you can still buy the tool — you'll just pay full price. It's a straightforward system that rewards people who are paying attention and ready to act.

The Free Black Friday Deal: ClickMinded AI Marketing Toolkit

AppSumo has released their Black Friday freebie early, and it's the ClickMinded AI Marketing Toolkit. Zero dollars. If you're unfamiliar with ClickMinded, they're a well-established company in the digital marketing space, known for their SEO training and agency SOP template bundles. They originally launched on AppSumo years ago and have grown into a respected brand since.

The free toolkit gives you access to their AI marketing prompts — over 100 ChatGPT prompts covering client acquisition, performance marketing, landing page creation, email marketing, SEO, content creation, social media, and client offboarding. One important note: ClickMinded uses this freebie as a gateway to their paid products like SEO action plans and Facebook ads guides. If you see locked content behind a padlock icon, that's intentional — you only get the AI toolkit for free.

Inside the AI Marketing Toolkit: Hands-On Look

The toolkit is essentially a well-organized prompt library. Each category — client acquisition, performance marketing, landing pages, and so on — contains dozens of ready-to-use prompts. You pick one, copy it, replace the bracketed placeholder text with your own details, and paste it into ChatGPT.

Testing it out with a client farewell email, the process was straightforward. Fill in a few fields about the relationship and desired tone, submit to ChatGPT, and you get a polished, professional message. The output included both an email version and a formal letter format for postal mail. The result was genuinely usable — the kind of email you'd actually send without heavy editing.

Why a Prompt Library Is Actually Useful

The obvious pushback here is that you can just ask ChatGPT or Claude to do any of these tasks without a template. And that's true. But the real value of a prompt library like this isn't the prompts themselves — it's the use cases you wouldn't think of on your own.

Scrolling through the categories surfaces ideas like cold calling scripts, A/B testing frameworks for ad variants or YouTube thumbnails, and structured client offboarding workflows. These are tasks most people know they should be doing but never get around to because the idea simply doesn't come to mind when they're sitting in front of ChatGPT. Having a curated list of marketing-specific prompts, pre-formatted with the right structure and placeholder fields, removes just enough friction to make you actually use them.

At a price of zero dollars, the ClickMinded AI Marketing Toolkit is an easy recommendation for anyone doing digital marketing, freelancing, or running a small business. Even if you only find three or four prompts you'd never have thought to write yourself, it's paid for itself.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.