AppSumo Black Friday 2024 Drop 1: 7 Lifetime Deals Reviewed

AppSumo Black Friday 2024: How the Drops Work

AppSumo's Black Friday event runs differently than a typical sale. Instead of dumping everything at once, they release tools in themed "drops" every 48 hours. The first drop focuses entirely on AI content creation, and every tool in the batch will increase in price once the next drop arrives.

That 48-hour window matters. If you spot something you like in this roundup, the best pricing is available right now — not after the next wave hits. AppSumo sponsored early access to all seven tools so each one could be tested hands-on before the deals went live.

One important note: while this video was sponsored, the format stays the same. Every tool gets an honest score, and if something falls short, you'll hear about it. With that said, AppSumo tends to bring back their strongest performers for Black Friday, so the overall quality bar is high across the board.

NeuronWriter: The Community's SEO Tool of the Year

NeuronWriter won AppSumo's Tool of the Year award last year, voted on by the community — and it's back for Black Friday. At its core, it's an AI-powered SEO writing tool that helps you create content designed to rank on Google.

The workflow starts by creating a project tied to your domain. You enter your target keywords, brand keywords, negative keywords, and even your competitors' domains so NeuronWriter can track how your content stacks up. There's a direct WordPress integration for publishing, plus Google Search Console connectivity so you can monitor your actual search rankings without leaving the platform.

Where NeuronWriter really shines is the content editor. You enter a keyword query, and it returns search volume and competition data. Open the editor and you'll see a scoring system on the sidebar — a real-time gauge of how well-optimized your article is for that keyword. Semantic keywords appear on the right, turning green as you naturally weave them in, yellow if you're close to overdoing it, and red if you've gone overboard. AI writing is baked in: select a heading, hit "start paragraph," and it drafts content using the correct context.

Tier three is the sweet spot on AppSumo — it unlocks WordPress integration, Google Search Console, task management, and plagiarism checking. If you're already paying monthly for an SEO tool, NeuronWriter at a lifetime price is a no-brainer. Score: 8.3 out of 10.

VideoTap: The Most Full-Featured Video Repurposing Tool Yet

VideoTap takes a video URL and repurposes it into just about every content format you can think of. Paste in a YouTube link, wait about 45 seconds for processing, and you're greeted with an impressive spread of outputs.

The clip generation is smart. Rather than trying to force a vertical crop on screen-share content (which rarely works), VideoTap kept the clips in their native 16:9 aspect ratio. Four clips were generated from the test video, each cleanly segmented around a specific tool review. The subtitles look professional, and the start points are well-chosen — no awkward mid-sentence cuts.

Beyond clips, VideoTap generated a 715-word blog post with proper sections, embedded screenshots, and quotes pulled from the video. There's a podcast show notes format with timestamped sections and a table of contents. Email templates are ready to go for newsletter blasts. Social media gets covered too — seven Twitter posts and five LinkedIn posts were created automatically. Translation support processes in about 30 seconds, and subtitles export in VTT or SRT format.

Pricing starts at $59 and scales purely on usage, not feature gates. Every tier gets every feature. That's a refreshing approach, and it makes VideoTap easy to recommend. Score: 8.5 out of 10.

Minvo: The Clip Tool Everyone's Been Talking About

Minvo has been a recurring name in the comments section whenever a similar tool gets reviewed. It handles clip generation, caption editing, content scheduling, and video translation — and the community has been insisting it outperforms the competition.

The onboarding flow asks how you'd like AI to edit your videos, offering four "magic" features: emojis (adds contextual emojis to captions), media (inserts B-roll), cut (removes filler words like "um" and "ah"), and sound (adds sound effects). Turning everything on and running it against the same test video produced six clips compared to VideoTap's four.

The results are genuinely impressive. B-roll gets seamlessly woven into the clips, emojis integrate naturally into the captions, and the whole thing looks polished enough for a professional social media feed. The built-in editor is a proper non-linear editor where you can adjust framing, change subtitle colors on a per-word basis (crucial when switching between light and dark backgrounds), and reposition caption overlays. Export renders at 1080p even though previews show at 360p.

Minvo also generates blogs, quotes, chapter markers, video titles, descriptions, and full transcripts — though the blog output felt a bit short and the editing feature for blogs isn't available yet. Translation is limited to videos under 10 minutes. Plans are usage-based with all features included. Score: 8.1 out of 10.

Deposit Photos: The Black Friday Tradition

Deposit Photos is a different kind of AppSumo deal. There's no recurring access or software subscription — you buy credits and use them to download high-quality stock photos, keeping those credits forever.

The photography quality is noticeably above what you'd find in bundled stock media subscriptions. Their curated collections make it easy to find what you need for specific industries — healthcare, home services, technology, whatever the project demands. For agencies working with local service businesses like plumbers, roofers, or landscapers who can't afford custom photo shoots, Deposit Photos delivers images that look custom without the custom price tag.

AppSumo's pricing is genuinely hard to beat: 100 credits for $39. On Deposit Photos' own website, 100 images runs $80 as a "special offer." The AppSumo deal cuts that in half. Many longtime AppSumo users have made this an annual tradition — buying four or five codes during Black Friday to cover the year's needs. There's no limit on how many codes you can stack. Score: 8.0 out of 10.

Supercopy: AI Marketing With Persona Training

Supercopy differentiates itself from generic AI writing tools by building everything around personas. You train it on three dimensions: your brand (who you are and what you stand for), your audience (who you're selling to and their pain points), and your products (what you're actually offering). Every piece of content it generates pulls from that foundation.

The campaign feature — still in beta — is where things get interesting. Select your brand, choose an audience persona, describe what you're trying to accomplish, and Supercopy generates a full set of content across multiple channels. Testing it with a Ghost CMS course campaign produced well-targeted email copy and Facebook posts that were genuinely on-brand. You can even refine the output through chat — asking it to make an email "more funny" produced results that were topical and slightly humorous without going overboard.

Beyond campaigns, there's Superchat (ChatGPT-style conversation with your brand context baked in), plus templates for tweets, Instagram captions, LinkedIn posts, cold emails, newsletters, and more. Every template lets you select the relevant persona and audience before generating.

The interface is polished and well-designed. However, the campaign feature did stall out during testing — after four minutes of loading, a page refresh caused the campaign data to be lost. Since campaigns are flagged as beta, it's not entirely surprising, but it does knock the score down. Score: 7.9 out of 10.

One Take AI: Automated Video Editing With Rough Edges

One Take AI promises to edit your raw video footage automatically — removing bad takes, filler words, and dead air to leave you with a clean, polished result. Upload a video, hit the "magic button," and it handles transcription, human recognition, and systematic analysis to produce an edited cut.

The tool offers multiple layout styles (horizontal, vertical, split-screen with text, Zoom-style) and switches between them in about seven seconds. There's a virtual cameraman feature that stabilizes handheld footage and keeps the speaker centered — it turned shaky phone footage into something that looked tripod-mounted. Color palettes are customizable with presets and a custom option, and caption styling works well.

Where One Take stumbles is the editing workflow. Attempting to remove two specific lines from the video using the script editor proved confusing and ultimately unsuccessful. The tool offers both a "simple" and "advanced" editor, but neither made it clear how to actually cut content. After going through a manual synchronization process (clicking a button as titles appeared on screen), the removed lines still played in the final output. The tool also crops the frame in certain layouts, cutting off the top of the speaker's head.

Pricing starts at $69 for 10 hosted videos and 30 minutes of AI editing per month. Tier three adds white labeling, custom domains, and 180 minutes of monthly editing. The video hosting inclusion is a genuine plus, but the editing confusion drags the experience down. Score: 6.8 out of 10.

Squirrly SEO: A Full SEO Suite Inside WordPress

Squirrly SEO is an AppSumo Plus exclusive, meaning you'll need an active Plus membership to grab it. It's a WordPress plugin that goes well beyond typical on-page SEO — packing keyword research, live writing assistance, bulk SEO automation, ranking tracking, and an AI consultant into a single plugin.

The onboarding is impressively intelligent. After choosing between beginner, recommended, or expert configuration modes, Squirrly analyzed the demo site and correctly identified it as an e-commerce site that is not a local business and not a personal brand — toggling the right settings automatically. The focus pages feature lets you designate your most important pages so Squirrly can prioritize optimization guidance for them.

What sets Squirrly apart from plugins like Yoast or Rank Math is everything that happens after the initial technical setup. Most WordPress SEO plugins give you meta fields, schema markup, and sitemap settings, then expect you to use a separate tool for keyword research, content optimization, and rank tracking. Squirrly keeps all of that inside WordPress. The 14-day journey feature scans your site and delivers AI-powered recommendations for what to do next.

The main downside is the user interface — it's busy and could benefit from a more modern, streamlined design. Pricing starts at $79, with the double plan recommended for one or two sites since it unlocks all features. Agencies should look at tier three and above for unlimited site usage. Score: 7.3 out of 10.

Final Verdict: Which Deals Are Worth Grabbing?

This first Black Friday drop is remarkably consistent in quality. Six out of seven tools scored 7.3 or higher, and nothing in the batch qualifies as a bad deal. Here's the quick scorecard:

- **VideoTap** — 8.5/10 (best overall, incredible feature depth) - **NeuronWriter** — 8.3/10 (proven SEO tool, community favorite) - **Minvo** — 8.1/10 (best for short-form video creators) - **Deposit Photos** — 8.0/10 (unbeatable stock photo pricing) - **Supercopy** — 7.9/10 (strong AI marketing, minor beta issues) - **Squirrly SEO** — 7.3/10 (full SEO suite for WordPress users) - **One Take AI** — 6.8/10 (promising concept, editing needs work)

Remember that all of these prices increase when Drop 2 arrives in 48 hours. If anything caught your eye, now is the time to lock in the lowest price. Drop 2 will bring a new theme and a fresh batch of tools — expect another full review when it lands.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.