AppSumo Last Call Deals Reviewed: 10 Tools Worth Buying?

What Is AppSumo's Last Call Event?

AppSumo's Last Call is a limited-time event that brings back some of the platform's most popular lifetime deals for a short 96-hour window. This particular Last Call ran from January 27th through January 31st, 2025, and featured 10 tools spanning client portals, SEO, AI video generation, cold email, CRMs, and more.

There's one important caveat: you need to be an AppSumo Plus member to access these deals. Plus costs $99 per year and gives you 10% off everything on AppSumo, extends your buyer protection to a full year on select deals, and grants early access to new deals almost every week. If you're buying more than a handful of lifetime deals per year, the membership tends to pay for itself pretty quickly.

I've independently reviewed nearly every tool in this lineup, so this roundup draws on months of hands-on testing rather than surface-level first impressions.

SuperOkay: A Solid Client Portal at $69

SuperOkay tackles a problem that plagues freelancers and agencies: clients constantly asking where files are, what the project status is, and when things are due. It creates a branded space where clients can book services, share files, and track project progress all in one place.

The project organization is where SuperOkay really shines. You get unlimited projects, built-in task management, and separate views for internal teams versus clients. White labeling is available on Tier 2 and above, which is essential if you want the portal to look like it belongs to your brand rather than a third-party tool.

It's not without its issues, though. The design templates feel a bit dated, and brand colors don't always carry through consistently when you create new objects inside the platform. These are cosmetic issues rather than functional ones, but they do affect the overall impression your clients get.

Notch: Google Docs Meets DocuSign

Notch was one of the standout tools in this entire lineup, earning an 8.8 out of 10 in my original review. Think of it as a hybrid between Google Docs and DocuSign — you can create collaborative documents, work in real time with clients or team members, and then have those same documents signed electronically without ever leaving the platform.

The space-based organization is genuinely clever. Each space can contain multiple pages and documents, making it ideal for complex client projects where you're juggling proposals, contracts, and deliverables simultaneously. No more exporting to PDF, uploading to DocuSign, downloading, and sending — everything happens in one place.

My testing did turn up a few rough edges. Safari support wasn't as solid as Chrome, and the platform occasionally felt sluggish. But these are the kinds of things that tend to improve over time, and the core product is one of the more innovative document tools to come through AppSumo.

mailead: Cold Email With a Smarter Pricing Model

Most cold email platforms limit you by the number of users or connected mailboxes, which gets expensive fast if you're running outreach at scale. mailead takes a different approach: you get a monthly email quota instead. Even on Tier 1, you have access to unlimited team members and unlimited mailboxes, which is a significant advantage for growing teams.

The deliverability features are particularly impressive. Built-in email verification, smart sending limits, and detailed analytics help ensure your emails actually land in inboxes rather than spam folders. The automation builder is robust enough for complex sequences, and the interface is clean and intuitive.

One thing to note: API access requires Tier 3, so developers who want to integrate mailead into their existing workflows will need to budget accordingly. At 7.8 out of 10, it's one of the stronger cold email tools in the lifetime deal space.

Butternut AI: Impressive Tech, Underwhelming Results

Butternut AI is one of those tools that sounds almost too good to be true — it generates entire multi-page websites in roughly 20 seconds using AI. You provide a business description and the platform creates a complete site with content, structure, and pages ready to go. There's even a built-in chatbot and automatic blog generation baked in.

The SEO handling deserves a mention. Unlike WordPress where you need to install plugins, configure them, and manually optimize each page, Butternut handles SEO automatically right out of the box. For someone who just wants a web presence without the technical overhead, that's appealing on paper.

The reality is less exciting. The designs feel like they're from 2004, and the customization options are severely limited. If you're running one or two businesses and want a professional web presence, this isn't the way to go yet. At 5.3 out of 10, the underlying technology is impressive, but AI website builders still have a way to go before they can replace doing things properly. This might work for growth hackers spinning up quick landing pages across multiple ventures, but most business owners should stick with more established solutions for now.

Ranklytics: Enterprise-Level SEO at a Fraction of the Cost

Ranklytics packs features that typically cost thousands of dollars per month into a one-time lifetime deal, and at 8.2 out of 10, it earned one of the highest scores in this roundup. The keyword research is comprehensive, the content gap analysis is genuinely useful, and the AI content generation actually produces workable drafts rather than generic filler.

Site audits are thorough and surface actionable issues rather than just dumping a wall of technical jargon at you. The competitor analysis gives you real insights you can act on — the kind of data that tools like Ahrefs or SEMrush charge serious monthly fees to access.

The main drawback is the interface. Some features are harder to find than they should be, and the sorting options need improvement. It's the kind of friction that slows down your workflow without being a dealbreaker. If you're serious about SEO but can't justify enterprise-level monthly subscriptions, Ranklytics offers exceptional value for the money.

NinjaPipe: A CRM Redemption Story in Progress

NinjaPipe has a complicated history. Starting at $59, this all-in-one CRM originally scored just 4.1 out of 10 in my review — one of the rougher scores I handed out in 2024. The platform had significant issues across the board, and while the NinjaPipe team promised rapid fixes in response to the review, those initial deadlines came and went without much visible change.

More recently though, the team has made real progress. Quite a few things have been updated, and the platform is clearly heading in the right direction. Is everything fixed? No — that kind of overhaul realistically takes a year or more. But the trajectory is encouraging, and I'm not ready to rescore it yet because I want to give them a fair evaluation once the improvements have had time to mature.

If you're tired of paying monthly fees for tools like Pipedrive and want to take a chance on a CRM that's actively improving, NinjaPipe might be worth a look. Just go in with realistic expectations about where the product is in its development cycle.

JoggAI: Impressive AI Video Cloning

JoggAI lets you create AI-powered videos using either pre-made avatars or custom ones based on your own footage. The standout feature is the lip sync technology, which is genuinely some of the best available in this price range. Voice generation sounds surprisingly natural, and you get multilingual support along with a solid library of templates.

The avatar creation process can be a bit finicky during initial setup, but once you've got your avatar established, you can reuse it across as many videos as you need. This makes it particularly valuable for businesses that need to scale personalized video content — think sales outreach, customer onboarding, or localized marketing.

Keep an eye on the pricing tiers, because longer videos require higher tiers from AppSumo. At 7.4 out of 10, JoggAI delivers genuine value for video personalization at scale, though it's not going to replace a real camera and presenter for high-stakes content.

Muraena: AI-Powered B2B Lead Generation

Finding quality B2B leads is a universal pain point, and Muraena attacks it with an AI-powered search engine across a database of 140 million profiles. The headline feature is the ability to describe your ideal customer in plain English and let the AI find matching prospects — though in practice, I found that using the traditional filters and manual search produced slightly better results during my testing.

Email verification is built directly into the platform, which saves you from needing a separate tool to clean your lists before outreach. The contact data I tested was generally accurate, and the export options are flexible enough to fit into most existing workflows. Higher tiers unlock API access for teams that want to integrate lead data directly into their CRM or automation stack.

At 7.1 out of 10, Muraena is a solid choice for B2B lead generation, though results will vary by industry. Some niches are simply better represented in any given database. AppSumo's return policy gives you a safety net to test whether the data quality holds up for your specific market.

Viloud: Build Your Own Netflix-Style Platform

Viloud is the only tool in this Last Call lineup that doesn't have a full-length dedicated review, but here's the quick version: it lets you create a Netflix-style video platform or even a live streaming service. If you need to host, protect, and monetize video content with features like ad integration using industry-standard platforms, Viloud is built for exactly that use case.

This is a niche tool, but for the right business — course creators, media companies, or anyone building a content library — the ability to create a branded streaming experience as a lifetime deal rather than an ongoing subscription is worth considering.

Quick Ads: A Rocky Start With a Strong Recovery

Quick Ads helps you create better ads in two ways. First, it provides a massive library of over 5 million real ads currently running on platforms like TikTok, YouTube, and Facebook. The AI analyzes these ads and explains why they work — evaluating message clarity, engagement potential, and brand fit. Second, it can generate ads for you: give it a product URL or description, and it produces images and videos using AI, with access to over 10,000 templates, AI voiceovers, and virtual product photography.

Here's the honest backstory: Quick Ads was one of the most frustrating tools I've ever reviewed in nearly six years of covering software on YouTube. The bugs were extensive and the experience was rough. However, the team responded with remarkable speed, fixing over 80 bugs and adding a significant number of new features. They even documented the changes publicly in the comments of the original review.

I haven't had the chance to fully re-test all of these improvements yet, so I can't give an updated score. But the team's responsiveness and willingness to address feedback head-on is exactly what you want to see from an AppSumo deal — active development and genuine accountability.

Which Last Call Deals Are Worth Buying?

Looking at the full lineup, a few clear winners emerge. Notch (8.8/10) is the top pick if you need document collaboration with e-signature capabilities — it's genuinely innovative and well-executed. Ranklytics (8.2/10) is a no-brainer for anyone serious about SEO who doesn't want to pay enterprise monthly fees. mailead (7.8/10) and SuperOkay (7.7/10) both deliver strong value in their respective categories.

The middle tier — JoggAI (7.4/10) and Muraena (7.1/10) — are solid tools that serve specific needs well. They're worth grabbing if they align with what your business actually requires, but don't buy them just because they're on sale.

Butternut AI (5.3/10) is the one I'd steer most people away from unless you're experimenting with AI website generation for non-critical projects. NinjaPipe and Quick Ads both have redemption arcs in progress, so they're higher risk but potentially higher reward if the teams continue their improvement trajectories.

Remember, AppSumo Plus membership is required for these deals, and the 96-hour window means you need to act quickly. The Plus membership's extended buyer protection gives you a longer runway to test before committing, which is especially valuable for the tools still working through their growing pains.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.