5 AppSumo Deals You Need to Know About (December 2024 Roundup)

This Week's Taco Truck Roundup

Welcome back to the Taco Truck Roundup, the weekly series where Dave breaks down everything new and noteworthy on AppSumo. This edition covers five lifetime deals spanning Google Ads management, short-form video creation, live chat platforms, and royalty-free music.

Each tool has been hands-on tested — every button clicked, every menu explored — to separate the hidden gems from the stinkers. Whether you're a marketer, content creator, or small business owner, there's something in this roundup worth a closer look.

AdAlchemy: AI-Powered Google Ads Management

AdAlchemy is a comprehensive toolkit for creating and optimizing Google Ads campaigns using AI. It covers keyword research, campaign building, and landing page analysis — the landing page analysis alone is impressive enough to justify the purchase for some users.

Higher-tier plans unlock dynamic keyword insertion capabilities, and the tool includes solid version control for keywords and campaigns with easy sharing features. The pricing might look steep in AppSumo terms, but compared to monthly SaaS tools that charge hundreds of dollars for similar functionality, the lifetime deal math checks out quickly. For Google Ads managers handling significant budgets, the savings could reach tens of thousands annually since AdAlchemy places no cap on ad spend — unlike competitors that charge based on budget managed.

There are two caveats worth noting. First, there's no direct Google Ads API integration yet, though the team says it's coming soon. Second, this isn't a traditional lifetime deal — you receive one-time credits that never expire but don't replenish. Additional credits run about $30 per 100,000, which is reasonable. The community was quick to ask about comparisons with AdsBee, a newer competitor that launched around the same time.

Final score: **7.8 out of 10**.

Snapcut: Long-Form to Short-Form Video Made Simple

Snapcut takes long-form content — podcasts, YouTube videos, webinars — and transforms it into short-form clips using AI-powered selection and auto-captioning. It even supports translation into multiple languages.

Processing speed is a standout. Snapcut handles multiple aspect ratios (16:9, 9:16, and square) with an intuitive interface that deserves special mention. The design language is minimalistic with vibrant but informative use of color — something other SaaS providers launching on AppSumo could learn from. Customization options for captions go deeper than most competing tools, and the Tier 1 plan includes 200 minutes of monthly processing time that generates up to 15 shorts per clip.

The main limitation is the lack of direct clip selection. You can't manually highlight a specific chapter or segment for clipping — you're dependent on AI selection. Compared to Minvo, which lets users highlight transcript sections and manually adjust clip boundaries, this is a notable gap. The tool also lacks a user management system, so teams are stuck sharing passwords rather than having proper multi-user access.

Despite those shortcomings, Snapcut edges ahead on simplicity and value per dollar. Final score: **8.2 out of 10**.

AnyChat: Feature-Rich Live Chat with Built-In CRM

AnyChat goes well beyond basic live chat. It bundles forms, support tickets, and CRM capabilities into a single platform with integrations across social media networks. Among the several chat platforms reviewed recently, AnyChat stands out as the most feature-rich option.

The built-in mini CRM is a genuine differentiator, and the extensive customization options let you tailor the look to match your brand. Both iOS and Android mobile apps are included — something surprisingly uncommon with AppSumo chat deals. The agency plan at just $87 gets you essentially unlimited usage with white labeling and custom domain support, which is almost aggressively competitive.

The tradeoff for all those features is complexity. AnyChat feels like a power-user tool, and the interface reflects that. Basic users looking for simple live chat functionality may find it overwhelming. The visual design could use some polish — if the team can modernize the aesthetics while keeping the feature depth intact, this becomes a serious contender against any live chat platform on the market, lifetime deal or otherwise.

The AnyChat team was notably active in the video comments, responding to nearly every question — a great sign for post-purchase support. For comparison shoppers, Charla offers a simpler alternative, but AnyChat wins handily on features. Dave's recommendation: if your budget allows it, grab both.

MsgBubble: Promising Concept, Rough Execution

MsgBubble takes a different approach to live chat by centering its functionality around SMS integrations. It places a chat bubble on your website, but requires a phone number before users can even submit a message — an immediate friction point.

Unfortunately, testing revealed significant stability issues. Submitted messages returned 404 errors and actually broke the layout of other page elements. Random 500 and 403 errors appeared throughout the experience, making it difficult to evaluate the tool's actual capabilities beneath the bugs.

The concept has merit. MsgBubble functions as a unified inbox pulling in Google email, text messages, and live chat into one place. It includes built-in appointment scheduling and review management features that gate feedback — routing unhappy customers to support while directing happy ones to leave Google reviews. That said, review gating is a practice many review platforms frown upon, so proceed with caution.

Beyond the bugs, the tool requires Stripe ID verification just to connect email — an overreach for users who simply want to use their own email address. The interface feels dated and needs a refresh. To their credit, the MsgBubble team responded to the review constructively, noting they'd fixed the highlighted bugs and clarifying that their 3.4% + 30¢ processing fee includes Stripe's cut rather than stacking on top of it. Final score: **5.3 out of 10**.

AudioHero: Royalty-Free Music Library That's Aged Well

AudioHero offers a library of over 300,000 premium royalty-free music tracks and sound effects. The standout feature is its blanket license — use tracks anywhere you want without worrying about platform-specific restrictions. Unlike many competitors that lock you into single-channel usage or charge extra for broadcast licensing, AudioHero keeps it simple.

Originally reviewed back in 2018-2019, the platform has improved substantially. The search and filtering system is far better, AI capabilities now assist with both search and playlist generation, and the overall audio quality has jumped noticeably. If you dismissed AudioHero years ago based on cringy-sounding tracks, it deserves a second look.

The interface still looks dated and could be more polished, but it doesn't get in the way of actually finding and downloading what you need. The workflow is straightforward: search, build a cue sheet or playlist, download, and drop tracks into your project. The new lifetime deal pricing offers unlimited access for a one-time fee — a significant upgrade from the original credit-based system. The fact that the LTD from 2019 is still honored seven years later speaks to the company's longevity.

Final score: **7.9 out of 10**.

Final Thoughts and Scores

Here's a quick recap of this week's scores. Snapcut leads the pack at 8.2/10 with its excellent value and simple workflow for short-form video creation. AudioHero comes in second at 7.9/10 as a mature, well-priced royalty-free music library. AdAlchemy scores 7.8/10 as a strong pick for Google Ads managers. AnyChat is a feature powerhouse worth exploring for anyone needing live chat with CRM capabilities. MsgBubble rounds out the list at 5.3/10 — a promising concept held back by bugs and questionable UX decisions.

As always, buy only what you'll actually use. Friends don't let friends buy shelfware. If any of these tools caught your eye, the AppSumo links in the description help support the channel at no extra cost to you.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.