DepositPhotos Review: Is the AppSumo Deal Worth It?

The AppSumo Deal: What You Get

DepositPhotos is one of those deals that keeps coming back to AppSumo, and honestly, that's a good thing. Unlike some products that reappear because they're struggling to find a sustainable business model, DepositPhotos uses AppSumo as a way to reach a broader audience while offering a genuinely steep discount.

For $49 per code, you get 100 image credits on DepositPhotos. Each credit equals one image download — photos or vectors, your choice. There's no time limit on when you use them, so you could download all 100 tomorrow or spread them out over the next few years. You can also stack codes, meaning if you're a web developer or run a lot of ad campaigns, you can grab multiple codes to build up a healthy reserve of credits.

There are no additional features unlocked by stacking — it's purely about volume. But at this price point, the simplicity is part of the appeal.

Why Premium Stock Photos Actually Matter

If you're running Facebook ads, building landing pages, or driving any kind of paid traffic, the images you use have a measurable impact on your conversion rates. Specifically, photos of real people — smiling, engaging, looking natural — consistently outperform generic imagery. This isn't speculation; it's backed by enough data at this point that it's essentially a given in the marketing world.

The ideal scenario is always a custom photo shoot with a professional photographer and models that match your brand. But let's be realistic — that's not in the budget for every project or every client. Stock photography fills that gap, giving you access to professional-quality images without the cost of a dedicated shoot.

The real question isn't whether you need stock photos — it's whether you should be paying for premium ones or relying on free alternatives. The answer matters more than you might think.

Adobe Stock vs. Pexels: The Quality Gap Is Real

To put DepositPhotos in context, it helps to see what you get from the two ends of the stock photo spectrum. Searching for "weight loss" on Adobe Stock returns highly relevant results: before-and-after shots, people on scales, genuine-looking transformations. The images feel specific to the search term and look professional enough that they won't scream "stock photo" to your audience.

Run the same search on Pexels — a popular free stock photography site — and the difference is stark. You'll get generic gym photos, people lifting weights, fitness imagery that doesn't really connect to the concept of weight loss. Worse, many of these free images have been used so widely that they're instantly recognizable. When a customer sees an image they've encountered on dozens of other sites, it undermines your brand's credibility.

That's the fundamental trade-off with free stock photography. You save money upfront, but you risk blending into the noise. For personal blogs or internal documents, free sites work fine. For anything where conversions and brand perception matter, the premium tier is worth the investment.

How DepositPhotos Compares in Quality

Here's where DepositPhotos earns its keep. Running that same "weight loss" search on DepositPhotos produces results that are virtually on par with Adobe Stock. You'll find before-and-after photos, relevant illustrations, creative compositions — the kind of imagery that actually matches your search intent and looks genuinely professional.

This isn't a coincidence. Many of the same professional photographers who license their work to Adobe Stock also license to DepositPhotos. While some images may be exclusive to one platform or the other, the overall quality and relevance of search results is remarkably similar. You're tapping into the same pool of premium stock photography talent.

For marketers and designers, this is the key takeaway: DepositPhotos delivers Adobe Stock-level quality. The difference comes down to how you pay for it.

Pricing Shootout: The Numbers Don't Lie

Let's break down the cost per image across your options. The AppSumo deal gives you 100 images for $49, working out to just $0.49 per image with no expiration and no monthly commitment.

Adobe Stock's entry-level plan costs $30 per month for 10 images — that's $3.00 per image, and you're locked into an annual commitment. Their next tier is $80 per month for 40 images, bringing the cost down to $2.00 per image, but you're still paying $960 per year. And if you need more than 40 images in a given month, you're paying extra on top of that.

Even DepositPhotos' own regular pricing can't touch this deal. Their annual plan for 75 images runs about $700. Their flexible subscription at $30/month gives you 30 assets ($1.00 per image), and their on-demand pricing works out to around $4.00 per image for a 25-image pack.

No matter how you slice it, the AppSumo deal at $0.49 per image is the lowest price per premium stock photo you'll find anywhere. It's not even close.

Final Verdict: A 9.5 Out of 10

DepositPhotos checks every box that matters. The image quality is on par with industry-leading Adobe Stock. The search results are relevant and diverse. And the AppSumo pricing makes it an absolute no-brainer for anyone who uses stock photography with any regularity.

If you're a web developer juggling multiple client projects, a marketer running ad campaigns, or a business owner building out your site, grabbing a code or two whenever this deal appears on AppSumo is a smart habit to build. The credits never expire, so there's no pressure to use them all at once.

The only reason this isn't a perfect 10 is that no stock photography platform can fully replace custom photography for high-stakes campaigns. But for the vast majority of use cases, DepositPhotos delivers premium results at a fraction of the premium price. This deal earns a strong 9.5 out of 10.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.