Email Customizer Plus Review: Edit WooCommerce Emails Easily

The Problem With WooCommerce's Default Emails

WooCommerce ships with a long list of transactional emails — order confirmations, shipping notifications, password resets, and more. These emails are the primary touchpoint between your store and your customers after they hit the buy button. The problem? WooCommerce gives you almost no control over how they look or what they say.

Head into WooCommerce Settings and click the Emails tab, and you'll find a wall of email types with virtually no design or copy editing tools. For a platform as mature and widely adopted as WooCommerce, this is a surprising gap. Your options are either hard-coding template overrides in PHP or turning to a third-party plugin. For most store owners, the first option is a non-starter.

What Is Email Customizer Plus?

Email Customizer Plus is a plugin from Flycart that bolts a full visual email editor onto WooCommerce. It intercepts the default transactional emails and replaces them with your custom-designed versions — no code required.

Dave has used this plugin with multiple client sites over several years, and it consistently delivers. Most clients are genuinely surprised that WooCommerce doesn't already include this kind of functionality, which tells you just how essential the feature set is. Pricing sits at $49 per year for a single site, or $100 per year for up to 25 sites, making it a strong value proposition for freelancers and agencies managing multiple WooCommerce stores.

The Visual Builder: A Full UI Tour

Once installed, Email Customizer Plus adds a new menu item in WordPress. Clicking it brings up a dashboard listing every WooCommerce transactional email. Each email has a status toggle — gray means WooCommerce is still sending its default version, while an active toggle means Email Customizer Plus has taken over.

Hit the pencil icon to edit any email, and you're dropped into a visual builder powered by the same open-source MJML editor that Mailjet uses. The top toolbar gives you responsive previews for desktop, tablet, and mobile, plus layout guides, full-screen mode, undo/redo, and the ability to import raw MJML markup. The builder works like any modern page builder — drag and drop content blocks, click to edit inline, and adjust styles in a sidebar panel.

When you first create a template, the plugin offers two starter layouts (labeled "yellow" and "blue"). Don't let the names fool you — these are just structural starting points. Every color, border, and background is fully customizable through the style editor. Swapping out the default yellow accent for your brand color takes about five seconds.

Dynamic Tokens and Shortcodes

Static emails are fine, but transactional emails need dynamic data — order numbers, customer names, purchase totals. Email Customizer Plus handles this with shortcodes (also called tokens) that you can insert anywhere in your email template.

Click the shortcode button in the toolbar and you'll get a comprehensive list of available tokens. The basics are all there: customer name, email, order ID, order date, and full order details. But there are also some less obvious tokens that solve real headaches — like the customer password reset URL and the new account activation URL. If you've ever dealt with WooCommerce customers who can't log in because they forgot their password at signup or never set one, these tokens are invaluable for building helpful onboarding and recovery emails.

The order summary table itself is a pre-built block that pulls in line items, quantities, prices, and payment methods automatically. You can't restyle this table, but it looks clean out of the box and supports product images when they're available.

Managing and Duplicating Templates

After saving a template, you're back at the main dashboard where the edited email now shows an active toggle. From here you can re-edit, delete, export, or — most usefully — duplicate the template to use as a starting point for other email types.

This duplication feature is a real time-saver. Once you've set up your logo, brand colors, and footer layout on one email, you can copy that template across all the other WooCommerce email types rather than rebuilding from scratch each time. The one downside is there's no "apply to all" button, so you'll need to duplicate and assign templates one by one. It's a bit tedious if you're working through the full list, but far better than starting fresh for each email.

A Few Rough Edges Worth Noting

No plugin is perfect, and Email Customizer Plus has a couple of friction points. The image handling is the most notable: instead of integrating with the WordPress Media Library, the builder asks for a direct URL to your image. That means you need to find your logo in the Media Library, copy its URL, and paste it into the editor. It works, but it's an extra step that feels unnecessary.

Email rendering across clients (Outlook, Gmail, Apple Mail) is still an industry-wide challenge, and while the MJML foundation helps with consistency, you'll want to keep your layouts relatively simple. This isn't a limitation of the plugin — it's just the reality of email in 2022. Stick to clean, straightforward designs and you'll be fine.

Final Verdict: Is Email Customizer Plus Worth It?

If you're running a WooCommerce store, your transactional emails are a direct line to your customers. Sending out generic, unbranded emails when someone makes a purchase is a missed opportunity. Email Customizer Plus fills a gap that WooCommerce really should have addressed natively years ago.

At $49 per year for a single site — or just $4 per site annually on the 25-site plan — the pricing is reasonable for the value delivered. The visual builder is intuitive, the shortcode system covers every practical use case, and the template duplication workflow keeps setup manageable even with WooCommerce's long list of email types. For agencies and freelancers building client stores, this one's easy to recommend.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.