5 Essential Email Marketing Tools with Black Friday Deals

Why Your Email Stack Deserves a Black Friday Upgrade

Email is the backbone of most online businesses, yet it's often the last thing we invest in. We'll spend hours tweaking a landing page or obsessing over social media metrics while our email deliverability quietly tanks and our lists fill up with dead addresses.

Black Friday is one of the few times a year when premium email tools drop their prices significantly. The five tools covered here aren't theoretical picks — they're products that have been used, paid for, and battle-tested across real campaigns. Each one addresses a different piece of the email puzzle: deliverability, list hygiene, sending, lead management, and image optimization.

GlockApps: Fix Your Email Deliverability Before You Hit Send

GlockApps is a deliverability toolbox, and its standout feature is Inbox Insight. The concept is straightforward: GlockApps gives you a list of seed email addresses across every major provider — Gmail, Yahoo, Outlook, and more. You send your email to those addresses instead of your real list, and GlockApps analyzes exactly where your message lands.

The results are eye-opening. You'll see a breakdown showing something like 72% inbox placement, 1% tabbed, and 25% spam. More importantly, you can drill down by provider. If every Microsoft property is flagging you as spam while Gmail lets you through, you know exactly where to focus your efforts. GlockApps runs content analysis on your email to identify trigger words, provides real-time action steps, and even connects to your Google Postmaster account for deeper recommendations.

Pricing normally runs steep — $76 for just 20 spam test credits, or $700 annually for 360 credits with a single sending account. The Black Friday deal drops to $149 for 100 spam test credits across two sending accounts. That's a fraction of the normal cost and enough credits to test every major campaign for the year.

Clearout: Clean Your Email List and Boost Deliverability

If you've been building an email list for years, there's a good chance a significant chunk of your subscribers no longer have functioning email addresses. People abandon accounts, sign up with throwaway addresses, or simply move on. Every time you send to a dead address, it hurts your sender reputation and drags down deliverability for the subscribers who actually want to hear from you.

Clearout handles bulk email verification. Upload your CSV, and it processes every address, flagging which ones are valid and which you should stop sending to. The immediate benefit is twofold: your email service provider costs drop because you're sending to fewer addresses, and your deliverability improves because you're no longer pinging dead accounts.

What makes Clearout especially useful for WordPress users is their free plugin. Install it on your site and it automatically validates form submissions in real time. When someone tries to sign up with a fake or disposable email, Clearout catches it before the address ever hits your list. The plugin itself costs nothing — you just need Clearout credits. Their Black Friday sale offers up to 50% off, with even smaller packages like 100,000 credits coming in at 20% off.

Kit (Formerly ConvertKit): The Email Marketing Tool That Keeps It Simple

Kit — formerly ConvertKit — has been a go-to recommendation for creators and small businesses since around 2019, and for good reason. It handles newsletters, drip sequences, and subscriber management with a clean interface that doesn't overwhelm you with options you'll never use.

The strength of Kit is its balance between simplicity and capability. You get everything you need — automations, tagging, landing pages, and solid deliverability — without the bloated complexity of enterprise platforms. It's feature-rich enough to run a serious email operation, but approachable enough that you won't need a week of training to get started.

Kit's Black Friday promotion offers 30% off the Creator plan when billed annually. At the entry level, that's $76 per year for up to 300 subscribers. The discount scales with your list size — a 10,000-subscriber plan drops to around $70 per month (billed annually at $833), compared to the regular price of $1,190. If you're looking for a SaaS email solution and don't want to go self-hosted or chase lifetime deals, Kit is one of the strongest options available.

PipeDrive: A CRM That People Actually Want to Use

Email marketing doesn't exist in a vacuum. Once leads start coming in, you need a system to track, nurture, and close them. PipeDrive is one of the most popular CRMs on the market, and its staying power comes down to one thing: people actually enjoy using it. Most CRMs are clunky, visually dated, and feel like a chore to log into. PipeDrive's interface is clean and intuitive enough that you'll keep it open throughout your workday.

Beyond the classic Kanban-style pipeline view, PipeDrive's Power plan includes contracts and proposals, project management with planning and delivery tracking, and a growing suite of AI features. The AI tools analyze your pipeline and suggest next steps, generate email drafts, and — in a beta feature rolling out now — summarize entire deals into concise bullet points so you can get up to speed on any opportunity in seconds.

The Black Friday deal offers 35% off the Power plan, bringing the annual price from $768 down to $537 per seat. If you've got a small team, that savings multiplies quickly. For anyone doing email outreach as part of a sales process, pairing an email tool like Kit with a CRM like PipeDrive creates a complete system from first opt-in to closed deal.

ShortPixel: The Email Optimization Tool You Didn't Know You Needed

ShortPixel is best known as a WordPress image optimization plugin, so its inclusion in an email roundup might seem odd. But here's the problem it solves: a surprising number of email marketers upload full-resolution, multi-megabyte images directly into their campaigns. The result is emails that load slowly or appear blank on mobile, and recipients delete them before the content ever renders.

The fix is simple. Before uploading images to Klaviyo, MailChimp, Kit, or whatever tool you use, resize them to around 600 pixels wide and then run them through ShortPixel's web interface. You can drag and drop up to 50 files at once, and compression happens in seconds. Results vary by image — some come back 14% smaller, others hit 87% or even 90% compression — and the quality difference is virtually imperceptible.

ShortPixel's Black Friday promotion doubles your one-time credits. Buy 30,000 and you get 60,000. For email marketers who send image-heavy campaigns, this is an easy win that directly impacts open-to-read rates. It's one of those small optimizations that compounds over every send.

Building a Better Email Stack

Each of these five tools addresses a different failure point in the email marketing chain. GlockApps catches deliverability problems before they cost you opens. Clearout removes dead weight from your list so every send counts. Kit handles the actual sending with a clean, creator-friendly interface. PipeDrive tracks leads from first contact to closed deal. And ShortPixel ensures your emails actually render when someone opens them.

You don't necessarily need all five, but most email marketers are underinvesting in at least one of these areas. Black Friday pricing makes it a smart time to fill the gaps in your stack — especially on tools like GlockApps and ShortPixel where the annual deals represent significant savings over regular pricing.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.