FraudBlocker Review: Stop Fake Clicks Draining Your Ad Budget

What Is FraudBlocker and Why Do You Need It?

If you're running Google Ads or Meta Ads, there's a good chance a portion of your budget is being wasted on fraudulent clicks. Whether it's bots, competitors maliciously clicking your ads, or simple accidental clicks, the result is the same: you're paying for traffic that will never convert.

FraudBlocker is a click fraud detection tool that connects directly to your ad accounts and works to identify and block suspicious activity in real time. It monitors every click, assigns a fraud score, and automatically sends fraudulent IP addresses to Google so they're excluded from seeing your ads going forward. The concept isn't new — there are other tools in this space — but FraudBlocker stands out for its straightforward approach and competitive pricing, especially through lifetime deal platforms.

Installing the FraudBlocker Tracking Code

Getting FraudBlocker up and running starts with installing a small tracking snippet on your website. After completing the onboarding process, you'll be given a piece of code to copy and paste into your site's header.

FraudBlocker provides step-by-step guides for all the major platforms including WordPress, Wix, Squarespace, Shopify, and Google Tag Manager. On WordPress, you can use a free plugin like Fluent Snippets to add the code as a site-wide header snippet. Once it's in place, make sure to clear any caching layers — including CDN caches like Cloudflare — before verifying the installation.

Back in the FraudBlocker dashboard, there's a one-click verification button that checks whether the tracking code was installed correctly. The whole process takes just a few minutes, which is a nice change from tools that require complex setup procedures.

Connecting Your Ads Platform

The next step is connecting your advertising platform. FraudBlocker currently supports Google Ads and Meta Ads, though Meta integration is still in beta at the time of this review.

For Google Ads, you simply sign in with your Google account and grant the necessary permissions. FraudBlocker needs this access so it can push fraudulent IP addresses directly to Google's exclusion list in real time — that's the core mechanism that prevents repeat offenders from clicking your ads again.

One important caveat to be aware of: Google Ads does not support IP exclusion for Performance Max, Discovery, or Smart Shopping campaigns. This means FraudBlocker won't be able to protect those specific campaign types, which is a Google-side limitation rather than a FraudBlocker issue. If those campaign types make up the bulk of your ad spend, that's worth factoring into your decision.

Setting Up Conversion Tracking

Beyond blocking fraudulent clicks, FraudBlocker also offers conversion tracking through a second code snippet. This one goes on your website alongside the fraud tracking code and serves an important purpose: it tracks when a visitor actually becomes a customer.

Why does this matter? If someone clicks your ad and later converts into a paying customer, you don't want FraudBlocker accidentally blocking their IP address in the future. The conversion tracking code ensures that legitimate customers are excluded from any IP blocking, so you're only filtering out the bad actors while keeping the door open for real buyers.

Dashboard Overview and Savings Tracking

The main overview screen gives you a bird's-eye view of all your connected websites and their fraud metrics. You can see how traffic breaks down across categories: clean, suspected, and invalid.

FraudBlocker categorizes fraud by type, including excessive clicks, VPN usage, blacklisted or abusive IPs, risky geographies, accidental clicks, and risky devices. Each website gets its own summary showing total visits, ad visits, blocked clicks, block percentage, fraud score, and — perhaps most importantly — the estimated dollar amount the tool has saved you. That total savings figure across all sites sits prominently at the top of the dashboard.

Managing websites is straightforward as well. If a client leaves and you need to free up a website slot on your plan, you can delete the site from the setup screen and reclaim that slot for a new one.

Analytics and Fraud Score Customization

Drilling down into individual website analytics, you get the same fraud breakdown but scoped to a single domain. The fraud score here represents the average level of bot and invalid activity hitting your advertising campaigns, broken down by the same fraud types visible in the overview.

What makes this section particularly useful is the level of customization available. You can toggle individual fraud types on or off — for example, disabling VPN blocking or accidental click detection if those don't apply to your situation. There's also an aggressive blocking mode that lowers the scoring threshold to catch more suspicious activity, though FraudBlocker warns this may significantly reduce your overall ad traffic.

On the other end of the spectrum, a monitoring-only mode lets you gather data without actually blocking any IP addresses. This is a smart option if you want to evaluate the tool's accuracy before committing to automated blocking — you can see what it would have blocked and decide if you're comfortable with those results.

Reporting and Data Export

The reporting section lets you generate snapshots of your account's fraud activity over custom time periods — today, last seven days, last 30 days, this month, or the last three months.

Reports include detailed information for each flagged IP address: status, fraud score, primary fraud type, traffic source, timestamps for first and last visits, ad clicks, conversions, country, and region. You can export everything as a CSV file, which is especially handy for agencies that need to present fraud data to clients in a polished format with charts and graphs.

Reports can also be filtered by platform, so if you're running both Google Ads and Meta Ads, you can generate separate reports for each. This kind of granularity makes it easy to show clients exactly where their budget is being protected.

Plans, Pricing, and AppSumo Tiers

FraudBlocker's AppSumo deal starts at $69 for Tier 1, which includes a single website, three team members, and a base allocation of monthly clicks. Tier 2 bumps you up to three websites and ten team members for $149, which is close to 3x the resources for only $80 more.

From Tier 3 onward, team members and websites become unlimited and you're essentially paying for click volume: 50,000 clicks at Tier 3, 150,000 at Tier 4, 400,000 at Tier 5, and a million clicks per month at the top tier for $1,000.

The team management feature supports multiple access levels including viewer, admin, manager, and client — a thoughtful addition for agencies managing fraud protection across multiple client accounts. With AppSumo's 60-day return policy, there's plenty of runway to connect your accounts, gather real data, and determine whether the savings justify the investment.

Final Verdict: Is FraudBlocker Worth It?

FraudBlocker nails the fundamentals of what a click fraud tool should be. The interface is clean and simple, it doesn't overwhelm you with unnecessary features, and it focuses on delivering the information that actually matters — how much fraud is hitting your campaigns and how much money it's saving you.

The competition in this space tends to be expensive, which makes FraudBlocker's lifetime deal pricing particularly attractive for small businesses and agencies that can't justify recurring monthly fees from premium alternatives. The monitoring-only mode is a nice touch for cautious adopters, and the aggressive blocking option gives power users more control.

The main limitations to keep in mind are the lack of support for Performance Max and certain other Google campaign types, and the fact that Meta Ads integration is still in beta. If you're actively running Google Ads for yourself or clients, FraudBlocker is well worth testing — especially with the risk-free return window to validate the results against your own data.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.