FunnelKit Review: ClickFunnels-Style Sales Funnels for WordPress

Why Sales Funnels Matter for Your WordPress Store

Sales funnels have a way of transforming businesses. The concept is straightforward: instead of dumping a customer on a basic checkout page and calling it a day, you guide them through a carefully designed sequence — a sales page, a polished checkout, strategically placed bump offers, upsells after purchase, and a branded thank you page. The results can be dramatic.

FunnelKit, formerly known as WooFunnels, has just released version 2 of their Funnel Builder Pro plugin, and it brings this entire ClickFunnels-style experience directly into WordPress. If you've been running a WooCommerce store with the default checkout flow, this plugin is designed to change that completely.

What Is FunnelKit and How Does It Work?

FunnelKit is a paid extension for WooCommerce that transforms your standard product pages and checkout into a full sales funnel. The foundation is simple: you still create your products in WooCommerce as usual — simple or virtual products with prices and payment gateways like Stripe — all of which is free. FunnelKit layers on top of that with custom sales pages, elaborate checkouts, bump offers, upsells, downsells, and thank you pages.

The plugin distinguishes between two funnel types right from the start: sales funnels (for selling products) and opt-in funnels (for building email lists). It also supports multiple page builders including Elementor, Divi, and any builder that works with shortcodes, though Elementor gets dedicated widgets for the tightest integration.

Building Your First Funnel

Creating a funnel starts with choosing your type and page builder. For Elementor users, there are around nine pre-built funnel templates to choose from, and they lean into that proven ClickFunnels aesthetic — which is actually a smart move. If you're migrating clients from ClickFunnels to WordPress, being able to reproduce that familiar look and feel means you won't lose conversions in the transition.

The template preview interface is genuinely well done. You can cycle through each step of the funnel (sales page, checkout, upsell, thank you page) and preview mobile responsiveness before importing. Once you import, FunnelKit drops you into a visual flow view showing every step in sequence. Red badges flag anything that still needs attention, like a checkout page without a product assigned — a small but helpful touch that keeps you from publishing a broken funnel.

Products and Checkout Configuration

Connecting products to your checkout is as simple as searching by name. One thing worth noting is that you're not limited to selling a single product per funnel. You can add multiple products and configure them in three ways: force the buyer to pick just one (great for variations), let them select any combination, or require all of them as a bundle — effectively creating product bundles without setting up a separate bundled product in WooCommerce.

The checkout fields editor is one of the standout features. Sections and fields are laid out visually, and you simply drag fields into position. Want a phone number? Drag it in. Don't need a shipping address for a digital product? Click the red box and it's gone. You can add custom fields — checkboxes, dropdowns, radio buttons — and even choose whether they appear on the thank you page and order confirmation email. Multi-step checkouts are supported too, so you can break up billing info and payment into separate steps to reduce that overwhelming wall-of-fields feeling.

Checkout Optimizations That Actually Matter

FunnelKit packs in a surprising number of checkout optimizations. Google Address Autocomplete fills in addresses as customers type — you'll need a Google Maps API key, which runs about $17 per 1,000 requests after the $200 monthly free tier. Auto-apply coupons let you send traffic to a checkout with discounts already baked in, perfect for promotional campaigns.

Express checkout buttons for Apple Pay and Google Pay are available, though there's a trade-off: while they reduce friction, they pull customers out of your funnel flow, potentially skipping upsells. Preferred countries moves your top markets to the top of the country dropdown — a tiny detail, but scrolling past 200 countries to find "United States" is a real conversion killer.

The timed checkout expiration feature is particularly useful for limited-quantity offers or flash sales. Set a maximum number of orders or a closing date, and the checkout shuts itself down automatically. There's also pre-fill for abandoned cart users and automatic state/zip code matching — the kind of polished details you'd expect from enterprise checkout software, not a WordPress plugin.

Bump Offers: The Easiest Revenue Boost

Bump offers are the car-dealership floor mats of ecommerce. Your customer has already committed to the main purchase, their wallet is open, and a well-placed add-on at a discount can significantly increase your average order value. FunnelKit makes adding bump offers dead simple — click the plus button, name your bump, assign a product, and optionally apply a fixed or percentage discount.

You can stack multiple bump offers on a single checkout, each with its own product and design style. There are four visual skins to choose from, including the classic ClickFunnels-style animated arrow. Colors, content, and product images are all customizable under the style tab.

What really sets FunnelKit apart here is the conditional rules engine. You can trigger specific bump offers based on cart total, number of items, customer purchase history, shipping destination, and more. Combined with the global checkout feature (where any FunnelKit checkout replaces your default WooCommerce checkout), this means every customer across your entire store can see dynamically relevant bump offers — not just people going through a dedicated funnel.

Upsells, Downsells, and Dynamic Offer Paths

After the checkout, FunnelKit supports one-click upsells — post-purchase offers that get added to the existing order without requiring the customer to re-enter payment details. You can create multiple upsell offers within a single step, and each can contain multiple products with optional discounts.

The downsell feature follows the classic funnel logic: if someone declines your $10 extra-large pizza upsell, offer them the $7 medium instead. What makes this powerful is the dynamic offer path. You can route customers based on whether they accept or reject each offer — accept upsell one and get sent to upsell two; reject it and get a different downsell offer instead. This branching logic lets you build sophisticated sequences without needing a separate funnel for every scenario.

A thoughtful detail: the "skip offer" setting automatically hides an upsell if the customer has already purchased that product in the past. Nothing fatigues buyers faster than being pitched something they already own. You can also terminate the funnel after a specific upsell acceptance, sending the customer straight to the thank you page instead of grinding through more offers.

Thank You Pages and Personalization

The thank you page supports conditional rules just like bump offers and upsells. Different products can route customers to different thank you pages — useful for the global checkout scenario where a single checkout serves your entire store.

Inside Elementor, FunnelKit provides dedicated widgets for order details and customer details. Personalization tags let you dynamically insert the customer's first name, order number, email, and other data directly into headings and text blocks. It's a small touch, but a personalized "Thanks, Dave! Here's your order #1234" feels significantly better than a generic confirmation page.

Testing the Full Funnel Experience

Running through the complete funnel as a customer, the experience is smooth and fast — even on a basic cloud testing server, not a high-performance VPS. The sales page flows into the checkout, which auto-fills returning customer data. Bump offers appear cleanly below the order summary, and after completing payment, the upsell pages load quickly with one-click purchase buttons.

One consistency note: if you're using multiple bump offers, make sure they share the same interaction style. Having one bump with a checkbox and another with an "Add" button on the same checkout page creates unnecessary cognitive friction for buyers.

Analytics, Settings, and the Global Checkout

The FunnelKit dashboard gives you a bird's-eye view of total customers, top-performing products, and recent activity across all your funnels. Individual funnel analytics break down revenue per funnel, and you can drill into contacts to see exactly who purchased through each sequence. Import and export functionality is already built in — a feature that competing plugins have been known to promise and never deliver.

The permalink structure deserves a special mention. Each page type (sales, checkout, upsell, thank you) gets its own URL prefix. This matters enormously for caching: you want sales pages cached aggressively but checkout and thank you pages excluded from cache entirely. With individual permalinks, you can set exclusion rules at the server level by directory rather than trying to match individual URLs.

Tracking pixel support covers Facebook Pixel with Conversion API (critical for iOS 14.5+ attribution), Google Analytics events, Google Ads conversions, and Pinterest purchase events. Custom CSS and JavaScript can be applied globally per page type, then overridden on individual pages — a layered system that keeps things manageable as your funnel count grows.

Built-In A/B Testing

FunnelKit ships with a full A/B testing suite as a companion plugin included with your license. You create an "experiment," select a page to test, duplicate it as a variant, and make your change — a different button color, headline, layout, whatever you want to test. Traffic splitting is configurable, so you can send 70% to the original and 30% to the variant while you gather data.

The analytics tab tracks views and conversions for each variant. The one gap: there's no automatic winner declaration. Tools like Google Optimize will automatically route all traffic to the winning variant after reaching statistical significance. With FunnelKit, you'll need to monitor results and manually choose the winner. It's a feature that would make the testing workflow significantly smoother, but what's already there is more than most WordPress funnel builders offer.

Final Verdict: Is FunnelKit Worth It?

FunnelKit v2 is a genuinely impressive WordPress funnel builder. The fit and finish surprised me — from the drag-and-drop checkout field editor and conditional rules engine to the permalink structure and tracking pixel support, this feels like a mature product rather than a rushed release. It's the kind of tool that could seriously reduce the reasons someone would stay on ClickFunnels.

The few areas for improvement are minor: navigation between the funnel editor and Elementor could be smoother (right now it opens new tabs, which leads to tab sprawl during long editing sessions), the dashboard could surface negative metrics like abandoned pages or declined offers, and the A/B testing suite needs auto-winner selection. None of these are dealbreakers.

If you're running a WooCommerce store and want to add real sales funnel capabilities — bump offers, upsells, downsells, conditional logic, A/B testing — without leaving WordPress, FunnelKit is well worth a serious look.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.