IndexGuru Review: Is This $49 SEO Indexing Tool Worth It?

What Is IndexGuru and Why Does Indexing Matter?

If your web pages aren't indexed by Google, they simply can't rank. IndexGuru is an SEO tool available as a lifetime deal on AppSumo that automates the process of submitting your URLs to Google Search Console. It reads your site's sitemap.xml file, pulls out all the URLs, and sends them to Google so the search engine knows your pages exist.

Now, to be clear, IndexGuru won't guarantee you first-page rankings. No tool can do that. But getting indexed is the absolute baseline requirement for appearing in search results at all. If you don't play the game, you can't win.

This isn't the first tool of its kind. Previous AppSumo deals like Warp Index and URL Monitor offered similar functionality, and both deals have since ended. These indexing tools have become something of a commodity — they all do roughly the same thing with minor differences in execution. If you already own one, you're probably fine sticking with it.

Setting Up IndexGuru

Getting started with IndexGuru requires a Google account since the tool connects directly to Google Search Console. One important limitation to note upfront: you can only connect a single Search Console account. If you manage sites for clients, you'll need to have them add you as a user on their Search Console property, then connect that one account to IndexGuru.

For comparison, Warp Index allowed multiple Search Console connections, which was a nice perk. URL Monitor had the same single-account limitation as IndexGuru, so this isn't unusual for the category.

Once your Search Console account is linked, IndexGuru will display all the sites associated with that account. You simply select the site you want to add, click "Add Site," and you're off. You can add multiple sites depending on your plan tier.

Sites and Performance Dashboard

After adding a site, the dashboard shows your connected properties and their current status. The performance section gives you a bird's-eye view of how your site is doing in search over time, complete with a date picker and filters for keywords, pages, countries, and devices.

Each of these filter categories has its own tab, so you can drill down into which specific pages are ranking, what countries your traffic is coming from, or which devices visitors are using. It's a decent at-a-glance overview, though it's pulling data you could also get directly from Google Search Console itself.

The performance data is useful for beginners who want everything in one place, but seasoned SEOs will likely find it too surface-level compared to dedicated analytics tools.

URL Management and Sitemaps

The URLs section displays which of your pages have been submitted for indexing. The sitemap section is where IndexGuru reads your site's XML sitemap — the file that lists all your publicly accessible pages. If you're running any modern CMS like WordPress, Ghost, Squarespace, or just about anything else, your sitemap is generated automatically. You don't need to create one manually.

It's worth double-checking that your sitemap shows up correctly in IndexGuru, because without it, the tool can't automatically detect and submit new pages as you publish them. In most cases, it'll just work out of the box with no configuration needed on your end.

Setting Up Google Indexing

The core feature — actually getting your URLs submitted to Google — requires a bit more setup beyond just connecting your Search Console account. You need to go to the Connections section, select Google, and create a new indexing connection. IndexGuru handles the technical heavy lifting in the background, which is genuinely valuable.

If you've ever tried to set up instant indexing through a WordPress plugin, you know the pain of creating a Google Cloud project, configuring service accounts, and connecting APIs. It's doable for technical users but can be a showstopper for beginners. IndexGuru does all of this programmatically. The only manual step is copying an email address it generates, heading to Search Console, adding that email as a new user with owner permissions, and saving.

Once connected, you can enable auto-indexing, which will periodically check your site and submit URLs. There's also an instant indexing option where you can paste in a specific URL and submit it immediately — handy for breaking news or time-sensitive content.

One significant limitation: you only get 200 URLs per day per domain, regardless of your plan tier. If you have a site with thousands of pages, it'll take multiple days to work through your full index. Other tools in this space offered larger daily quotas, so this is a notable downside.

URL Monitoring

The monitoring section is a feature that sets IndexGuru apart from some competitors. You can add specific URLs — ideally your most important pages — and the tool will scan them for issues like broken links and images missing alt tags, then assign an overall health score.

This is a nice addition for keeping tabs on your highest-value pages without needing a separate site audit tool. However, the depth of analysis isn't going to match a full SEO auditing platform. Think of it as a lightweight early warning system rather than a comprehensive technical SEO tool.

The Greyed-Out Features Problem

Here's something that genuinely bothered me. The left sidebar shows three additional features: Keyword Research, Link Building, and Content Creator. All three are greyed out and completely inaccessible.

Digging into the AppSumo Q&A, a user asked about these features and the founder confirmed they're "not generally available." When pressed on whether they'd be added to the lifetime deal in the future, the response was noncommittal at best. Translation: don't count on getting these features for free.

Honestly, showing features that users can't access makes the tool feel incomplete. It would be a better experience if those menu items simply weren't there. Instead, you're constantly reminded of capabilities you're missing out on.

Plans and Pricing Breakdown

IndexGuru's AppSumo deal comes in five tiers. Tier 1 at $49 gets you 5 domains with 1,000 Google page indexes per day (capped at 200 per domain per day), plus 1,000 IndexNow submissions. Tier 2 jumps to $149 for 20 domains and 4,000 daily indexes. Tier 3 at $249 scales to 50 domains and 10,000 daily indexes.

Tiers 4 and 5 push the domain count to 100 and 250 respectively. But here's the catch that runs across every tier: that 200-page-per-day-per-domain limit never changes. Whether you're on the $49 plan or the highest tier, each individual site is capped at 200 daily submissions. For sites with large page counts, this could be a real bottleneck.

IndexNow support is included as well, which covers search engines like Bing and Yandex. Setting it up just requires adding a TXT file to your website — straightforward stuff.

The Google Indexing API Controversy

There's an elephant in the room that needs addressing. Multiple users on the AppSumo deal page raised concerns about Google's Indexing API policy, which officially states the API should only be used for job postings and broadcast events. Users asked the IndexGuru founder directly whether their tool's approach actually works given these restrictions.

The founder's responses were... less than reassuring. The repeated reply boiled down to: "IndexGuru successfully submits indexing requests to Google. Whether the URL gets indexed is ultimately up to Google." That's technically true but completely sidesteps the real question.

What users actually want to know is whether pages are getting indexed as a result. Are there case studies? Internal data? Any evidence that submitting through the Indexing API for non-job-posting content actually leads to indexing? The lack of concrete proof here is a red flag worth considering before you buy.

Final Verdict: 5.9 Out of 10

IndexGuru scores a 5.9 out of 10. It's a functional tool that does what it says on the tin, but there are enough concerns to give me pause. The inability to change your connected Google Search Console account after initial setup is frustrating. The auto-indexing scheduler makes you wait hours instead of running immediately like competing tools. The 200 URL per domain daily cap is limiting. And those greyed-out sidebar features make the whole experience feel unfinished.

The monitoring and performance features are nice additions, but they're too shallow to replace dedicated SEO tools. And the founder's responses to legitimate concerns about the Google Indexing API don't inspire confidence.

If you missed out on Warp Index or URL Monitor and you need an indexing tool right now, IndexGuru will get the job done for smaller sites. But if you can wait, another tool in this category will almost certainly appear on AppSumo before long. This is very much a commodity market, and I'd hold out for something with fewer question marks.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.