Ocoya Review: AI-Powered Social Media Management (LTD)

The Social Media Problem Every Business Owner Faces

Social media is one of those things most business owners know they should be doing. When you actually commit to it, the results speak for themselves — more traffic, more engagement, more sales. The problem is that every time you open a social media app to post something for your business, you get sucked into the algorithm. Thirty minutes of scrolling later, you've accomplished nothing.

That's exactly where a social media management tool earns its keep. You create your content, schedule it, and never have to open the apps themselves. The catch? Most of the well-known tools charge hundreds or even thousands of dollars per year. Hootsuite, Buffer, Sprout Social — they all add up fast, especially if you're managing multiple brands or client accounts.

Ocoya takes a different approach. It's a full-featured social media management platform with AI baked into every corner, and it's available as a lifetime deal through AppSumo's Black Friday sale. If you've looked at Ocoya before, it's worth a second look — the platform has grown significantly since its initial launch.

Connecting Your Social Accounts and Creating Your First Post

Getting started with Ocoya is straightforward. The first stop is the Socials section where you connect your accounts. The platform currently supports Facebook (including groups), Instagram, X (formerly Twitter), LinkedIn, and Pinterest — with more platforms on the way. Connecting Facebook groups does require installing an app on the Facebook side, which takes an extra minute but is simple enough.

Once your accounts are connected, creating a post feels familiar. Hit the Planner section, click Create New, and you'll get a clean editor with a live preview of how your post will look on each platform. The standout feature here is the OpenAI integration built right into the editor. You can type a rough idea — something like "wish my Facebook group a happy Thanksgiving" — and with one click, the AI transforms it into polished, natural-sounding copy complete with relevant hashtags.

The AI-generated copy is genuinely good. It doesn't read like a robot wrote it, which is the biggest concern most people have with AI-generated social content. You also get a quick hashtag generator that analyzes your post and suggests relevant tags, saving you the guesswork of figuring out what's trending.

The Plugin Ecosystem: Images, GIFs, and AI Art

Plain text posts are fine, but images drive engagement. Ocoya's plugin section gives you a surprising number of options for adding visual content without leaving the app. Unsplash is integrated directly, so you can search for and drop in high-quality stock photos in seconds. There's also a Giphy integration for when you want something more lighthearted, plus connections to Pexels and Pixabay for even more stock photo options.

If you're already a Canva user, you can link your Canva account and pull designs directly into Ocoya. Adobe Express gets the same treatment. For those who prefer to work within Ocoya itself, there's a surprisingly capable built-in design editor with templates, layers, text editing, color fills, and even background removal — a feature that was premium-only in Canva for a long time.

The design editor also supports brand kits. You can upload your logo (including SVGs), set your brand colors, and configure heading, subheading, and body fonts — including custom uploaded fonts. Once your brand kit is configured, every piece of content you create stays on-brand without re-uploading assets each time. There's even an animated objects library, so you can create eye-catching social content with movement and export it as MP4.

Scheduling Posts and Managing Your Calendar

Scheduling is the bread and butter of any social media management tool, and Ocoya handles it cleanly. Once your post is ready, you pick a date and time, choose which connected accounts should receive it, and hit schedule. The whole process takes about 15 seconds once you know your way around.

The calendar view gives you three ways to look at your scheduled content: a standard calendar grid, a list view, and a monthly overview. You can drag and drop posts to reschedule them, which is a nice touch when you're rearranging your content calendar. Everything is visual and intuitive — no digging through menus to find what's going out when.

For agencies and multi-brand operators, workspaces are where things get interesting. The AppSumo double-stack deal includes up to eight separate workspaces with 50 total social profiles. Each workspace is completely independent, with its own connected accounts and content. You can also add team members to specific workspaces, so clients or co-workers can collaborate on campaigns without seeing each other's content.

E-Commerce Integration: From Product Catalog to Social Post

One of Ocoya's more practical features is its e-commerce integration. You can connect your online store — WooCommerce, Shopify, Etsy, and several other platforms are supported — and it will pull in your entire product catalog, complete with images.

Once your products are synced, creating social media posts for specific items is almost effortless. Click on a product, and its image and details are loaded directly into the post editor. From there, the AI can generate copy and hashtags tailored to that product, and you can schedule it out across your connected platforms.

There's also an RSS automation feature that monitors your website for new content and automatically creates draft social media posts from your blog articles. You can set it to publish automatically or save as drafts for review. It even generates AI captions for each post. If you're already publishing content on a blog or website, this feature essentially puts your social media promotion on autopilot.

AI Post Generator: From Idea to Designed Content

Beyond the inline AI assist in the regular editor, Ocoya has a dedicated AI post generator that creates fully designed social media graphics from a text description. You describe what you want your post to be about, optionally upload source images, and the AI generates multiple designed variations.

The results depend heavily on what you give it. With no source images, the output can be hit or miss — you might end up with some odd stock photo choices. But once you upload relevant images, the quality improves dramatically. The AI places your images into design templates, adds appropriate text overlays, and produces content that looks like it came from a graphic designer.

You can also select which social networks you're targeting, and the AI adjusts its output accordingly — recognizing that an Instagram post and a Twitter post call for different approaches. Every generated design can be opened in the full editor for further customization. Nothing is locked down as a flat image; all layers remain editable, so you can reposition images, change text, swap backgrounds, and fine-tune everything to your liking.

The Prompt Library and Built-In ChatGPT Alternative

Ocoya includes what amounts to a built-in ChatGPT interface. You can ask it anything about social media strategy — posting frequency, content ideas, platform-specific advice — and get solid, actionable answers without switching to another tool.

The real value here is the prompt library. It comes loaded with pre-built prompts for specific use cases: generating Midjourney prompts, brainstorming content ideas, crafting ad copy, and more. Each prompt is essentially a mini-expert you can deploy with one click. You can also create your own custom prompts, similar to setting up a custom GPT, and save them alongside your favorites for quick access.

All of your chat history is saved and organized, which is a small but meaningful advantage over using ChatGPT directly, where conversations can quickly become an unmanageable mess.

AI Copywriter: Templates for Every Use Case

Rounding out Ocoya's feature set is a dedicated AI copywriter — the kind of tool that used to cost $50-100 per month on its own. It works through templates: pick a format (YouTube description, Google ad, blog intro, cold email, product description), fill in a brief, and the AI generates polished copy you can use immediately.

The template library covers social media ads, blog content, business-specific formats like real estate listings, copywriting frameworks like AIDA and Before-After-Bridge, e-commerce descriptions, and video content. Each generated piece can be saved to folders and projects, giving you an organizational system that ChatGPT still lacks.

The AppSumo lifetime deal includes unlimited AI credits, which is significant. Most AI-powered tools either cap your usage or charge extra for AI features. Having unlimited access to the copywriter, post generator, and all the AI-assist features removes any hesitation about using them freely.

Final Verdict: Is Ocoya Worth the Lifetime Deal?

Ocoya packs a remarkable amount of functionality into a single platform. You're getting social media scheduling, AI content creation, a design editor with brand kits, e-commerce integration, RSS automation, a prompt library, and a full AI copywriter. Any two or three of those features would justify a monthly subscription elsewhere.

The areas where Ocoya still needs work are worth noting. Analytics are listed as "coming soon," which is a gap for anyone who needs to report on social media performance. The AI art generator is still in beta and can be unreliable. And while the platform supports the major social networks, some newer platforms aren't available yet.

That said, for the price of a lifetime deal, you're getting a tool that competes with platforms costing $200-500 per year. The multi-workspace support makes it viable for agencies, the unlimited AI credits remove usage anxiety, and the constant updates suggest the team is actively improving the product. If you've been looking for a way to manage social media without the monthly drain on your budget, Ocoya is one of the strongest options available.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.