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AIDA Copywriting Framework: John Mayer Ad Breakdown
A breakdown of how John Mayer's marketing team used the classic AIDA copywriting framework in a print magazine ad — and what you can learn from it for your own business.
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Sponsored guides to trusted tools.
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How to Stop Content Theft: Copyscape, DMCA & More
Someone was stealing my client's blog posts. Here's the exact process I recommended — from detection with Copyscape to filing DMCA takedowns — to protect their content.
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Gumlet Review: A Full CDN for Images, CSS & JavaScript
Gumlet is known for image optimization, but it can also serve as a full CDN for your JavaScript and CSS files. Here's how to set it up on WordPress and why I switched from BunnyCDN.
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BunnyStream Review: Affordable Video Hosting with DRM
BunnyStream brings affordable, secure video hosting to the table with built-in DRM, watermarking, and global CDN delivery — all without a separate monthly fee.
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VideoPeel Review: Collect Video Testimonials from Clients
VideoPeel helps businesses collect video testimonials by sending customers a simple recording page. Here's a hands-on look at how it works and where it falls short.
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How to Configure Mautic with Amazon SES for Cheap Email
A complete walkthrough for connecting Mautic to Amazon SES, including domain verification, SMTP credentials, sandbox removal, and bounce monitoring with SNS.
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Mautic Review: Free Open Source Marketing Automation Worth It?
Mautic offers enterprise-level marketing automation for free, but slow development and command-line updates mean it's not for everyone. Here's who should actually use it.
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GroupBoss Review: Capture Leads from Facebook Groups
GroupBoss is a Chrome extension that solves one of the biggest pain points of running a Facebook group — automatically capturing member answers and email addresses before they disappear forever.
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ConvertKit Review: Best Email Marketing for Creators
ConvertKit is purpose-built for creators who need powerful email marketing without the complexity. Here's a detailed look at its free plan, automation features, and why it scores a 9 out of 10.
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How I Make YouTube Videos: Gear, Software & Behind the Scenes
A behind-the-scenes look at how Dave Swift creates his LTD review videos, the gear and software he uses, and candid answers to the most common viewer questions.