RelayThat Review: Batch Create Graphics in One Click

What Is RelayThat and Why Does It Keep Coming Back to AppSumo?

RelayThat is a graphic design tool with one seriously compelling trick: the ability to batch create graphics for every social media platform in a single click. Upload your brand assets once, and it generates dozens of correctly sized images across Facebook, Instagram, LinkedIn, Reddit, and more — all at the same time.

This particular deal marked RelayThat's third appearance on AppSumo in just two years, which tells you something about the demand. The deal was priced at $49 per code, with each code unlocking five workspaces. A workspace is essentially a brand profile — complete with its own colors, fonts, logos, and images — so if you're running an agency or managing multiple brands, you'd want multiple workspaces.

Here's the catch with repeat AppSumo deals: each time a product comes back, the offer tends to get a little less generous. The original deal offered unlimited workspaces for a flat $49. By the third round, you were limited to five workspaces per code. Stacking three codes did unlock a second team member seat, and you could stack up to five codes total. It's the classic lifetime deal lesson — jump in early or risk a weaker offer next time around.

Setting Up Your Workspace and Brand Assets

Getting started with RelayThat begins with creating a workspace. You can start from a blank canvas or pick from a handful of templates — options like mobile app, marketing, and a few others. Once your workspace is created, the real setup begins: loading in your brand assets.

The workspace asset manager asks you to upload four photos, a screen-wide image, a screen-tall image, several icons, and a backdrop. Every design RelayThat generates will pull from these assets, so the more complete your asset library, the better your results. You can upload your own files or pull from a built-in stock photo library with over three million images sourced from Pixabay and Unsplash.

Beyond images, you'll enter text for headlines and taglines. A nice touch: wrapping any word in brackets turns it into an accented highlight in your designs, using a separate font style. So if you type "reviews of software tools with [lifetime] offers," the word "lifetime" gets special treatment across all generated graphics. You'll also set up a color palette — either by entering hex codes manually or by choosing from predefined palettes and tweaking from there.

How Batch Design Generation Actually Works

Once your assets are loaded, the actual design process is surprisingly fast. Head over to the layouts panel, pick a category — social media, ads, blog headers — and choose a template. RelayThat instantly populates that template with your uploaded photos, text, colors, and logos.

But here's where it gets interesting: it doesn't just create one image. Choose a single layout, and RelayThat generates versions for every platform size you might need — Facebook covers, Instagram stories, LinkedIn banners, Reddit posts, audio covers, billboards, and more. All created in one go, all using your brand assets. You can click into any individual design to fine-tune positioning, resize elements, or swap overlays.

The font controls are reasonably robust. You get three font slots: a heading font, a body font, and a highlight font for your bracketed text. You can upload custom fonts (which persist within the workspace), adjust sizing, line height, alignment, and even add text shadows. There's also a font pairing feature called "Ideas" that suggests complementary font combinations, which is handy if typography isn't your strong suit.

Buttons are customizable too — you can adjust colors, border radius, and border styling. It's not as flexible as a full design tool, but for batch output, there's enough control to keep things looking reasonably on-brand.

Magic Import: Pulling Brand Assets from Your Website

One of RelayThat's more ambitious features is Magic Import, which attempts to pull your brand colors, images, and assets directly from your website URL. In theory, this should dramatically speed up that initial workspace setup.

In practice, results were mixed. Testing it on ThatLTD.life — a content-heavy site with lots of varied imagery from different product reviews — the importer grabbed some odd brownish color choices that didn't match the actual brand at all. It seemed confused by the variety of product images on the site.

Testing with a cleaner corporate site (ClientAmp.com) produced much better results. It correctly identified the action color used on buttons and picked up a purple from the logo. However, it still couldn't find the actual logo, despite it being in the standard upper-left navigation position. That's a surprising miss.

The takeaway: Magic Import works better with simpler, more corporate-style websites. For content-heavy sites with diverse imagery, you're better off setting up assets manually from the start. If you do use Magic Import, treat it as a starting point and plan to supplement with additional uploads afterward.

UI Quirks and Room for Improvement

RelayThat's user interface is functional but has some rough edges that slow down the experience. The icon choices are unintuitive — an eyeball icon for workspace assets, a plus button that creates a new workspace instead of a new design. These small things add friction, especially for new users who have to hunt around to find basic functions.

Renaming a workspace requires going to a triple-dot menu rather than having an inline edit option. The default workspace can't be renamed at all, which is an odd limitation. The top menu bar has both a "Save" and a "Save Designs" button that could easily be consolidated into a single dropdown.

The highlight font section is also missing font size controls that exist for the other two font slots, which limits how much you can differentiate your accented text. And image export quality showed some artifacts around high-contrast edges — things looked slightly blurry at full resolution on a Mac display.

Compare this to a tool like Stencil, which has a clear "new image" button and a more streamlined workflow. RelayThat would benefit from a step-by-step wizard approach: upload assets, enter copy, pick your sizes, generate. The current setup requires too much back-and-forth for what should be a systematic process.

Final Verdict: Score and Who Should Buy This

RelayThat earns a 7.3 out of 10. It's a capable tool with a genuinely unique feature — nothing else on the market produces an automatic design factory quite like this. The ability to generate correctly sized graphics for dozens of platforms from a single set of brand assets is legitimately useful.

That said, RelayThat fills a specific niche. If you believe in quality over quantity when it comes to design, you might prefer outsourcing to a dedicated designer who can craft something polished for each platform. The batch approach inevitably involves some compromise on individual design quality.

The best use case is for someone just starting out who needs multiple ad sizes or social media graphics but doesn't have the budget for professional design work. If you regularly create content across four or five platforms and need quick, consistent branding, RelayThat can save you serious time. For established businesses with a designer on staff, the value proposition is less clear.

RelayThat has a bright future if the team continues refining the UI and expanding template options. The core concept is strong — it just needs a more polished execution to match the ambition of the product.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.