SiteBehaviour Review: A $49 Google Analytics Alternative

What Is SiteBehaviour and Why Consider It?

If Google Analytics 4 left you frustrated, you're not alone. The migration from Universal Analytics burned a lot of bridges, and many website owners have been searching for something simpler and more intuitive ever since. SiteBehaviour is a web analytics tool currently available as a lifetime deal on AppSumo, starting at just $49.

What makes it compelling is the sheer amount of actionable data you get with almost zero configuration. You add a tracking code to your site, and immediately you're looking at visitor duration, bounce rates, page views, click patterns, rage clicks, geographic data, traffic sources, browser breakdowns, and a full navigational flow map — all without touching a single setting.

The Dashboard: Instant Insights Without Configuration

The main dashboard is where SiteBehaviour really shines compared to Google Analytics. From the moment the tracking code is live, you get a comprehensive overview that includes visitor duration, bounce rate, pages per visit, and form interactions. There's also a useful metric called "rage clicks" — when a visitor clicks the same spot more than three times in one second, which typically signals a confusing UI element.

You'll also find a geographic map showing where visitors are coming from, top referral sources, browser usage stats, device breakdowns, and a left-to-right navigational flow chart. That flow chart visualizes your site's funnel: where visitors enter, what they do next, and where they drop off. It's the kind of insight that usually requires custom event tracking in GA4, but here it's just ready to go.

Setting Up Your Site and Workspace

Getting started with SiteBehaviour is straightforward. You head into the workspace section, add your website URL, and grab the tracking code to paste into your site. There's an option called "complete tracking" that enables cross-session visitor identification — so if someone visits your site today and comes back a week later, you can see their full journey over time.

A useful tip: make sure to block your own browser from being tracked. Otherwise, your own visits will pollute the analytics data. This toggle is found under the tracking settings for each site. Each lifetime deal account gets one workspace, and you can add unlimited websites to it — though billing is based on total monthly site visitors across all your sites.

Custom Boards and Charts

Below the main dashboard, SiteBehaviour offers custom boards — essentially personalized dashboards where you can display only the metrics that matter to you. This is especially useful if you're reporting to a client or stakeholder and want a clean, focused view without the noise of the full analytics suite.

Boards are powered by charts, which you create separately and then add to your boards. Chart types include counts, time series, and funnels. When building a chart, you filter by parameters like landing page URL, and SiteBehaviour automatically populates with pages that have already received visits. For example, you could create a time series tracking visits to a specific blog category, name it, and drop it onto your board. The drag-and-drop interface is simple, though board layout is constrained to a vertical flow rather than a fully flexible grid.

Session Replays: Watch Exactly What Visitors Do

Session replays are one of SiteBehaviour's standout features. You can watch exactly what each visitor did on your site — every scroll, click, and page navigation — played back as a recording. Each replay includes metadata like the visitor's country, device type, browser, referral source, and total time on site.

What's particularly useful is the timeline sidebar that accompanies each replay, showing clicks, rage clicks, form entries, and custom events in chronological order. Every visitor also gets a unique identifier, so even without knowing their name, you can track their behavior across multiple sessions over time. And unlike some competing tools, SiteBehaviour includes unlimited session replays on every pricing tier with no storage caps.

Visitors and Individual Tracking

The visitors section gives you a list of every individual who has visited your site. Click on any visitor to see their full profile: total visits, URLs viewed, UTM parameters, country, and every individual session they've had. From there, you can jump directly into a replay of any session.

This level of individual data is less about making broad decisions and more about investigating edge cases. If you notice a pattern in your funnel where users drop off, you can dig into specific visitor sessions to understand why. It's the kind of qualitative data that complements the quantitative charts and dashboards elsewhere in the tool.

Heatmaps: Clicks and Scroll Depth

Heatmaps aggregate click and scroll data across all visitors to show you which parts of a page get the most attention. You can toggle between click heatmaps and scroll depth maps, filter by desktop or mobile, and select any page on your site to analyze.

There is a caveat worth noting: at the time of this review, heatmaps don't work properly if your site uses Cloudflare or Shopify. The SiteBehaviour team has acknowledged this and is working on a fix. When it does work, the interface is intuitive — you simply select a page and view the color-coded overlay. Expect heatmaps to take a bit longer to load than other features, since they're aggregating large amounts of positional data into a visual.

The Feedback Widget

SiteBehaviour includes a built-in feedback widget that sits on the edge of your site and lets visitors rate their experience on a 1–5 scale and leave a short message. It's a simple, anonymous tool — no contact information is collected — designed primarily for bug reports and quick user sentiment.

The widget is off by default and can be enabled in your site settings. Feedback appears in the SiteBehaviour dashboard almost instantly. The one limitation is that it's all-or-nothing: you can't enable the feedback widget on specific pages only. It either appears everywhere the tracking code runs or nowhere. For sites where you'd want feedback on course pages or blog posts but not on your homepage or sales pages, this is a notable gap.

Events and Integrations

The events tab shows individual actions happening across your site — clicks, form fills, page views — along with device and geographic data. Like the visitors section, this is raw data that feeds into your charts and boards rather than something you'd typically act on directly.

The best part is that event tracking requires zero configuration. Clicks, form interactions, and page views are all captured automatically without setting up custom event listeners or tag manager rules. On the integrations side, things are sparse. At the time of this review, the only integration in progress is Pipedrive, with nothing else on the public roadmap. SiteBehaviour is clearly positioning itself as a standalone tool rather than part of a larger analytics ecosystem.

Team Members and Agency Limitations

SiteBehaviour allows unlimited team members on every plan, but there's an important catch for agencies: all team members can see all websites in the workspace. You can assign roles like member or admin, but you can't restrict a user's access to specific sites. If you add a client to your workspace so they can view their own analytics, they'll also be able to see data for every other site you're tracking.

This is the tool's biggest weakness for agency use. A more practical solution would be shareable public links for individual boards or dashboards, so clients could view their data without needing workspace access. As it stands, SiteBehaviour works best for individual site owners or teams managing their own properties rather than agencies juggling multiple client accounts.

Plans, Pricing, and What You Get

The lifetime deal pricing is based entirely on monthly site visitors. Tier one starts at $49 for 20,000 visitors per month, and scales up to $600 for 1 million visitors per month. Every tier includes unlimited websites, unlimited team members, unlimited session replays, and six years of data retention. The limits that do scale with pricing are the number of charts, heatmaps, and funnels you can create.

This pricing model makes a lot of sense because it charges based on actual server load rather than arbitrary feature gates. Whether you have 1 site or 100, your cost is determined by total traffic volume. Compared to self-hosting something like Matomo — where heatmaps and session recordings alone cost $259/year as add-ons, plus server costs — the value proposition here is strong.

Final Verdict: Is SiteBehaviour Worth It?

SiteBehaviour earns a solid 7–8 out of 10. The tool delivers on its core promise: simple, actionable web analytics without the learning curve of Google Analytics 4. The automatic event tracking, session replays, and feedback widget are all genuinely useful features that work out of the box.

The main drawbacks are the Cloudflare/Shopify heatmap compatibility issue, the lack of integrations, and the workspace permissions model that makes it awkward for agencies. But for individual site owners and small teams, this is a compelling alternative. You'd easily spend more than $600 per year hosting and extending an open-source solution like Matomo to match what SiteBehaviour offers for a one-time fee. If you've been burned by GA4 and want something that just works, this is worth a serious look.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.