Dave Swift delivers in-depth, honest reviews to an engaged audience of tech-savvy entrepreneurs, small business owners, and developers actively seeking software solutions.
92% male professionals aged 25-54. 28% returning viewers means a loyal, trusting audience. High-value markets: US (25%), UK, Germany, Canada.
No generic ad reads—products demonstrated in real-world contexts. Long-form content (5:28 avg watch time) allows thorough product demonstrations.
Strong performance history with business software reviews. Most sponsors return for repeat partnerships—proof of ROI.
YouTube channel (primary), Dave's Toolbox newsletter, daveswift.com website, and social media amplification.
B2B purchasing professionals with buying authority
80% aged 25-54 — peak earning years
Strong English-speaking presence
Very high affinity categories from YouTube analytics
| Format | Description | Best For |
|---|---|---|
| Integrated Sponsorship | 60-second integration in first 3 minutes + end-of-video callout | Brand awareness + product education |
| Dedicated Review | Full video focused entirely on your product (10-20 min thorough demonstration) | Product launches, deep-dive features |
| Category Sponsorship | Sponsor videos in a specific category (WordPress, Self-Hosted, Productivity) | Sustained visibility within your niche |
| Newsletter Mention | Featured placement in Dave's Toolbox newsletter | Direct email list engagement |
| Multi-Platform Package | YouTube + Newsletter + Social media coverage | Maximum reach campaigns |
60-second integration in first 3 minutes + end-of-video callout
Best for: Brand awareness + product education
Full video focused entirely on your product (10-20 min thorough demonstration)
Best for: Product launches, deep-dive features
Sponsor videos in a specific category (WordPress, Self-Hosted, Productivity)
Best for: Sustained visibility within your niche
Featured placement in Dave's Toolbox newsletter
Best for: Direct email list engagement
YouTube + Newsletter + Social media coverage
Best for: Maximum reach campaigns
Email with your product details and sponsorship interest
Sign contract and submit deposit to reserve your slot
Outline provided for approval, then professional production
Video published with proper FTC disclosures
Typical Timeline: Integrated sponsorships ~3-4 weeks • Dedicated reviews ~3 weeks
Business software, SaaS tools, WordPress plugins/themes, hosting providers, productivity apps, developer tools, and tech products that serve entrepreneurs and professionals.
Integrated sponsorships typically publish within 3-4 weeks. Dedicated reviews publish in approximately 3 weeks. Timeline is locked once agreement is signed and deposit received.
I require a flat rate or flat rate plus commission for sponsored videos. This ensures production costs are covered regardless of conversion rates or attribution issues.
Rates vary based on sponsorship format and scope. Get in touch to discuss pricing information for your specific needs.
I only partner with products relevant or of genuine interest to my audience—business software, productivity tools, WordPress, self-hosted solutions, and tech for professionals. Lifestyle products that techies love are also welcome. I thoroughly test all products before accepting sponsorships to ensure authentic, valuable content.
For dedicated videos, I provide a detailed outline for your approval before recording. You'll also review the final video before publication. Changes are limited to factual errors or deviations from the approved outline.
Get your software in front of 31,000+ decision-makers who take action.
Start the Conversation