That LTD Life Is Now Profitable Tools: What's Changing

Why That LTD Life Started in the First Place

Back in 2013, Dave became an AppSumo customer — a "Sumo-ling" — and quickly noticed a gap in the lifetime deal community. There was plenty of excitement around new offers, but not enough clear, honest communication about what these deals actually delivered. That frustration became the spark for That LTD Life.

The channel was never intended to be a massive operation. It started as a way to scratch an itch: help fellow buyers understand what they were getting, and more importantly, how to squeeze real value out of their purchases. No hype, no fluff — just a user talking to other users.

What happened next came as a genuine surprise. The channel quickly grew into one of the more trusted review sources in the business, marketing, and productivity software space. The reason? Authenticity. Dave wasn't approaching reviews as a detached affiliate marketer — he was a buyer first, using the same tools his audience was considering.

The Problem with Staying "LTD Only"

As the channel grew, so did the requests. Viewers started asking about tools that didn't fit neatly into the lifetime deal box — things like web hosting, email service providers, and subscription-based software that simply doesn't offer one-time pricing. These are critical tools for running a business, but they had no home on a channel called "That LTD Life."

There's also a practical ceiling to lifetime deal content. As Dave put it, there are only so many appointment scheduling platforms one person can review. The LTD world is exciting but narrow, and staying locked into that niche meant leaving a lot of valuable recommendations on the table.

Introducing Profitable Tools

The rebrand to Profitable Tools isn't a departure — it's an expansion. The new name reflects a broader mission: helping business owners and entrepreneurs discover, understand, and integrate software tools that can genuinely improve their bottom line and streamline their operations.

For anyone worried about losing the LTD coverage, nothing dramatic is changing on that front. Lifetime deal reviews will continue as a core part of the content. The difference is that now there's room to go deeper into the wider software ecosystem — the trusted tools that businesses actually run on day to day, whether they come with a lifetime price tag or not.

The goal is simple: more content, broader coverage, and deeper dives into tools that can make a real difference for your business. Same honest, straight-shooting approach — just with a bigger playing field.

What This Means for You

If you've been following That LTD Life, the transition is seamless. The channel, the community (including the Facebook group), and the approach all carry forward under the Profitable Tools banner. Expect the same no-nonsense reviews, the same practical focus on real-world use cases, and the same commitment to helping you make smart technology decisions for your business.

The bigger the community grows, the more opportunities open up — better access to tools, more in-depth content, and a stronger collective voice in the software space. Whether you've been around since the early AppSumo days or you're just discovering the channel, the mission remains the same: find the tools that work, skip the ones that don't, and build a more profitable business in the process.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.