ThriveCart + Mautic: Set Up Cart Abandonment Emails
ThriveCart doesn't natively support Mautic, but there's a simple workaround using HTML forms. Here's how to set up cart abandonment and purchase confirmation emails in just a few steps.
Why ThriveCart and Mautic Don't Connect Out of the Box
ThriveCart is one of the most popular checkout platforms for digital product sellers, but it has a notable gap in its native integrations: it doesn't directly support Mautic, the open-source marketing automation platform. If you've been using both tools and assumed they simply can't work together, you're not alone — even well-known reviewers have made that claim.
The good news is that ThriveCart supports custom HTML forms, which opens the door to connecting it with virtually any autoresponder or marketing automation tool that provides embeddable form code. Mautic absolutely fits that bill, and the integration is more straightforward than you might expect.
Setting Up Your Mautic Forms
The first step happens inside your Mautic installation. You'll need to create two separate forms: one for abandoned carts and one for successful purchases. Each form only needs three fields — first name, last name, and email address — because that's the extent of what ThriveCart will pass through.
For the abandoned cart form, set up a submit action that applies a tag like "abandoned cart" to the contact. This tag becomes the trigger for your follow-up email sequence, reminding potential customers to complete their purchase. You'd follow the same process for the purchase confirmation form, just with a different tag and corresponding email campaign.
Keep in mind that if you need to capture additional customer data beyond those three fields, this particular integration method won't support it. For most cart abandonment and thank-you workflows, though, name and email are all you need to run an effective follow-up sequence.
Connecting the Behavior Rule in ThriveCart
With your Mautic forms ready, head over to your ThriveCart product settings and navigate to the "Behavior" tab. Click "Add Rule" and select the option for when a customer abandons the cart, then choose "Use custom HTML" as the action.
Now switch back to Mautic and open your abandoned cart form. Click on "Manual Copy" to reveal the embed codes. Here's the key detail: for the Behavior field in ThriveCart, you want the bottom code block. An easy way to remember it — behaviors, bottom.
Copy that code and paste it into the custom HTML field in ThriveCart's behavior rule. Before saving, you'll notice a checkbox that lets you restrict the behavior to specific locations. By default, it's set to only trigger outside the EU, which helps you stay on the right side of GDPR requirements. For most use cases, leaving this at the default setting is the safe choice.
Adding the Tracking Code for the Checkout Page
There's one more piece to complete the integration. Go back to your Mautic form's manual copy section and grab the top code block this time. Then return to ThriveCart, but instead of the Behavior tab, navigate to "Checkout" and find the "Tracking" section.
Paste the code into the field labeled "Paste tracking code to all of this product's pages." Hit save, and you're done. The abandoned cart form will now fire whenever someone leaves your checkout without completing their purchase, and Mautic will handle the rest through whatever email sequence you've built.
The same two-step process — behavior rule plus tracking code — works identically for setting up purchase confirmation emails. Just use your "Purchase Successful" Mautic form instead.
This Works With More Than Just Mautic
While this walkthrough focuses on Mautic, the same technique applies to virtually any autoresponder or marketing automation platform that provides HTML embed forms. If your email tool isn't natively supported by ThriveCart but offers embeddable form code, you can use this exact copy-paste method to bridge the gap.
Is it as seamless as a one-click native integration? Not quite. You're looking at creating a form, copying two code snippets, and pasting them into the right spots in ThriveCart. But for a workaround that takes just a few minutes and unlocks full cart abandonment and post-purchase email automation, it's a remarkably practical solution that keeps both tools in your stack without compromise.
Watch the Full Video
Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.
