6 Essential WordPress Agency Tools: Black Friday 2024 Deals

Why These Six Tools Matter for WordPress Agencies

Running a WordPress agency means juggling dozens of client sites, each with their own stack of plugins, performance issues, and maintenance needs. The right set of tools can make the difference between a profitable operation and one that's constantly putting out fires.

These six tools represent the core toolkit that Dave uses daily at his own WordPress agency, clientamp.com. They cover the essentials: SEO, forms, performance, automation, theme development, and site management. Each one has been battle-tested across real client projects, and all of them happen to be running Black Friday 2024 deals that collectively save well over $1,000.

Whether you're already running a WordPress agency or thinking about starting one, this breakdown covers what each tool does, why it earns its spot in the stack, and exactly what you'll pay during the sale window.

SEOPress: Affordable SEO for Unlimited Client Sites

SEO should arguably be baked into WordPress core, but it isn't. That means every client site needs an SEO plugin, and whatever free option the previous developer installed is probably riddled with ads or missing critical features like schema markup.

SEOPress Pro solves this at an agency-friendly price point. Normally $150 per year, the Black Friday deal brings it down to $99 per year for unlimited websites. That's $10 per site if you're managing ten clients, and here's the kicker: the deal renews at the same discounted price. Most tools hit you with full-price renewals in year two, but SEOPress locks in your rate.

Beyond the basics of meta titles and descriptions, SEOPress includes a built-in site audit that scans for technical SEO errors. This is functionality you'd normally need a separate third-party tool for, so having it right inside the plugin saves both money and complexity. SEOPress was also one of the first SEO plugins to integrate OpenAI, letting you generate titles, meta descriptions, and alt text at scale using your own API key. If a client has hundreds of posts with zero metadata, you can clean that up in minutes and bill for the service.

Fluent Forms: Versatile Form Builder with a Lifetime Option

WordPress doesn't ship with native form functionality, so every client site needs a form plugin. Many agencies inherit sites running Contact Form 7, which is free but painfully limited. Having an agency license for a proper form builder means you can standardize across all client projects.

Fluent Forms goes well beyond simple contact forms. It supports payment forms, conversational forms that mimic the Typeform experience, calculators, user registration forms, and quizzes and surveys for lead generation. That breadth means you're covered for virtually any form-related request a client throws at you.

Pricing for the Black Friday deal is $179 per year for an unlimited license, or $629 for a one-time lifetime payment. The lifetime option is worth serious consideration if you plan to be in the agency business long-term. Dave has been using Fluent Forms since its launch and has deployed it across numerous client sites without issue.

PerfMatters: The Performance Plugin Agencies Shouldn't Sleep On

Slow WordPress sites are an epidemic, and the usual culprit is bloat. Clients install 70 or 80 plugins, and the site grinds to a crawl. PerfMatters bundles several performance optimization tools into one plugin, replacing what would otherwise require four or five separate installations.

The plugin stays aggressively updated to align with whatever Google's PageSpeed Insights is currently prioritizing. The general settings offer quick toggle options to strip out WordPress bloat and get an immediate speed boost. But the real standout feature is the Script Manager, which shows you every script loading on each individual page of a site. You can then disable scripts where they're not needed. WooCommerce loading cart scripts on your homepage? LearnDash scripts on pages with no course content? The Script Manager lets you surgically remove those unnecessary loads.

Normally $124.95 per year for unlimited sites, the Black Friday price drops to $87.47 with the coupon code "Black Friday" (30% off, valid through December 2nd). Dave points out an interesting business angle here: you could offer website speed optimization as a low-cost entry service, charge $27 to speed up a site, deliver impressive results with PerfMatters, and then upsell into a $200/month maintenance plan. It's a legitimate foot-in-the-door strategy that builds trust fast.

WP Fusion: The Secret Sauce for Client Retention

WP Fusion is the most expensive tool on this list, but it's also the one that makes clients think you're a WordPress magician. It connects WordPress to your CRM and unlocks automation capabilities that most site owners didn't even know were possible.

The plugin operates on three pillars. First, integration: it connects WordPress to your CRM without needing a developer, handling content access control, purchase tracking, subscription management, form submissions, and even abandoned cart recovery. Second, automation: you can trigger actions based on user behavior. A student stalls out three lessons into a course? Send them an automated check-in email. A customer bought Product A but never came back? Notify them when you release a paid add-on. These automations run in the background and keep engagement high. Third, synchronization: WP Fusion stores all the data on your WordPress site rather than locking it inside your email platform. If a client wants to switch from Mailchimp to Klaviyo, the migration becomes dramatically simpler because the data lives in WordPress.

The Professional plan runs $647 per year for unlimited sites. WP Fusion only runs one sale per year, and it's always on Black Friday, typically 30% off. That's roughly $200 in savings. They do offer lifetime pricing, but only for single-site or three-site packs, not agency licenses. The tool integrates with a massive list of CRMs and WordPress plugins, which is part of what justifies the price. Their support team is consistently regarded as one of the best in the WordPress ecosystem.

GeneratePress One: Theme and Blocks for Professional Sites

WordPress themes and page builders are a divisive topic, but GeneratePress has earned a loyal following among agencies that want to stay close to WordPress core while still having full developer-level control. Dave's agency has built every client site with GeneratePress for roughly three years and doesn't plan to switch.

GeneratePress One is the new bundle from the GeneratePress team that includes GeneratePress Pro (the theme), GenerateBlocks Pro (the block editor toolkit), and Generate Cloud (their newest product). Together, these cover everything you need to build professional business websites. The key advantage for agencies is that client sites built with GeneratePress are easy for clients to manage day-to-day content but obscured enough that they're unlikely to accidentally break the design by tweaking settings they don't understand.

The Black Friday deal is $99 per year (33% off), valid for up to 500 websites. It will renew at full price the following year, with one exception: if you already hold a legacy GeneratePress lifetime license, upgrading to GeneratePress One locks in the $99 annual rate permanently. That's a meaningful perk for early adopters who grabbed the lifetime deal before it was discontinued.

WP Remote: Manage Every Client Site from One Dashboard

WP Remote is the command center for agency-scale WordPress management. Built by the same developers behind BlogVault (backups) and Malcare (security), it rolls site management, backups, malware scanning, and monitoring into a single control panel.

From the WP Remote dashboard, you can update all plugins across all client sites with one click, take backups without consuming server resources, run malware scans, spin up off-site staging environments, and monitor uptime. Recent additions include visual regression testing that compares a site before and after plugin updates to catch layout breaks, plus automated form testing that submits practice fills to verify forms are working correctly. You can also generate white-labeled client reports on a scheduled basis, covering page speed insights, update history, and security status.

The white-labeling is a standout feature for agency owners who want their management tools to look like proprietary software. Pricing is reasonable, especially when you factor in that backups and security are included at no extra cost. With 35% off all plans for Black Friday, the per-site cost works out to roughly $6 per month. If you're charging clients $200 for a monthly care plan, that's a healthy margin with enterprise-grade infrastructure backing it up.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.