WordPress Black Friday Deals 2020: 22 Best Plugin Discounts

GridBuilder WP: Advanced Content Grids for WordPress

If you've ever wanted to display WordPress content in ways that go far beyond what a standard page builder can handle, GridBuilder WP deserves your attention. This plugin lets you build highly customizable content grids for portfolios, e-commerce products, blog posts, and more — complete with filtering, sorting, and Ajax-powered live updates.

The real power shows up when you need to display custom fields. Think Airbnb-style property listings where each card pulls in a featured image (with lightbox support), location data, pricing, bed count, star ratings, and other custom fields — all updating dynamically without page reloads. The built-in sorting and filtering functionality means users can narrow results by price range or other criteria, and the grid regenerates instantly.

GridBuilder WP ships with a drag-and-drop card builder that feels familiar if you've used a page builder, though you'll need to think a bit more like a developer than a designer. For Black Friday 2020, all plans were 40% off, with a single-site lifetime license coming in around $90 after the discount. Multi-site options scaled up to 100 sites for $749.

Dynamic Content for Elementor: Supercharge Your Page Builder

Dynamic Content for Elementor is one of those add-on packs that blurs the line between page builder and full-blown development tool. While it includes the standard Elementor add-on fare — smooth transitions, cursor tracking, cross-site copy and paste — the real draw is its dynamic content capabilities.

The plugin integrates deeply with Advanced Custom Fields, including support for repeater fields. If you're unfamiliar, repeater fields let you handle recurring content structures (like team member profiles with names, specialties, and websites) and display them dynamically throughout your site using Elementor. You also get extensions for Elementor Pro's form builder, including email templates and data export.

Beyond the dynamic features, there are some genuinely useful extras like a PDF button, calendar integration, and a favorites/wishlist system that stores items for your visitors. For Black Friday 2020, the plugin was 30% off with pricing in euros — a single site ran €35/year, and the lifetime deal for 1,000 sites was €279.

WP Fusion: The Most Powerful WordPress Plugin You're Not Using

WP Fusion connects your email service provider — whether that's ActiveCampaign, ConvertKit, Drip, or any of dozens of supported platforms — directly to your WordPress site. The result is that every action a user takes on your site can trigger automated email sequences, tagging, and content restriction.

This goes far beyond form submissions. When someone visits a specific page, watches a video, completes a lesson in your online course, or purchases a product, WP Fusion can tag them in your ESP and kick off automations. Imagine a student who signs up for an online course, completes one lesson, then disappears — two weeks later they get an automated reminder to come back and finish. That's WP Fusion in action.

The use cases get genuinely creative. Dave has used it to build quiz-based results pages where the content displayed is entirely conditional on the user's answers — something that would normally require custom development. He also built a full online summit experience with time-limited access, all controlled through tags and content restriction. It's the kind of tool where the more you understand what it can do, the more possibilities you see for your business.

WP Fusion is one of the pricier plugins in the WordPress ecosystem, running $247/year for a personal plan up to $540/year for the top tier. The Black Friday deal offered 30% off, which is the steepest discount they run all year. The 30% discount also applies to renewals going forward, which softens the ongoing cost considerably.

ThirstyAffiliates: Self-Hosted Affiliate Link Management

If you run affiliate links on your site, you've probably used a SaaS link shortener to cloak those long, unwieldy URLs. ThirstyAffiliates brings that functionality into WordPress as a self-hosted plugin, eliminating your dependency on a third-party service that could have outages.

The standout feature is auto-linking by keyword. When you create an affiliate link, you assign keywords to it. Then, anytime those keywords appear anywhere on your site, ThirstyAffiliates automatically converts them into your affiliate link. Write an article mentioning "ShortPixel" and every instance gets linked automatically — no manual copy-pasting required. For anyone publishing a high volume of blog content with affiliate links, this alone is a massive time saver.

The plugin also provides solid reporting and works well with Amazon's affiliate program. Pricing started at $49/year for a single site, with a 10-site plan at $129/year. It's worth noting that ThirstyAffiliates was acquired by the team behind Pretty Links, another popular WordPress link management plugin. The two have overlapping feature sets and may eventually consolidate, but for now ThirstyAffiliates remains the more affiliate-focused option.

AffiliateWP: Run Your Own Affiliate Program

AffiliateWP lets you set up and manage your own affiliate program directly on your WordPress site. Instead of relying on paid traffic right out of the gate, you can recruit influential people in your niche to promote your products, paying them a commission only when they generate sales.

The big news for Black Friday 2020 was the return of the unlimited lifetime license at $499. This license had been discontinued earlier in the year, leaving anyone who missed it seemingly out of luck. It came back for a very limited window around Black Friday, making it one of the most time-sensitive deals on this list.

Dave's advice for anyone building an online business: before investing heavily in paid ads, get a few customers organically, then set up an affiliate program and let other people's audiences do the heavy lifting. Once you've built a solid customer base through affiliates, that's when paid traffic starts to make more sense. AffiliateWP, built by the well-regarded Sandhills Development team, is the tool to make that happen.

Easy Digital Downloads: The Standard for Selling Digital Products

Easy Digital Downloads (EDD) is the industry standard for selling digital products on WordPress. If you've ever purchased a WordPress plugin, theme, or any product that comes with a license key, there's a strong chance it was sold through EDD. The platform includes a robust licensing system that lets buyers authorize their purchases (like activating a WordPress plugin) and automatically invalidates expired licenses.

Competing against WooCommerce — which is free — EDD has to justify its premium pricing, and it does so through a deep ecosystem of extensions. The all-access pass at $499/year includes every extension and unlimited sites. For Black Friday 2020, EDD brought back its lifetime all-access pass (believed to be around $2,000), something they first offered the previous Black Friday.

If you're considering EDD, the all-access pass is the way to go. You'll almost certainly want additional extensions down the road, and buying them individually adds up fast. The fact that people willingly pay $500/year or $2,000 lifetime for a product competing with a free alternative says a lot about the quality and the extension ecosystem.

Restrict Content Pro: The Best WordPress Membership Plugin

Restrict Content Pro is a membership plugin that lets you gate content on your WordPress site behind paid or free membership levels. Originally part of the Sandhills Development family (alongside AffiliateWP and EDD), it was sold to iThemes but remains one of the best-coded and most reliable membership solutions for WordPress.

The plugin comes with a wide range of integrations and a clean, developer-friendly codebase. For Black Friday 2020, it was 30% off across all plans, with a one-time purchase option at $350 (down from $500) that includes all add-ons and unlimited sites. If you're planning a membership site for 2021 and beyond, this is a solid foundation to build on.

Project Huddle: Client Feedback Without the Headaches

Project Huddle is a self-hosted client feedback tool that runs on WordPress but functions more like a standalone SaaS. You install it on its own WordPress instance, then drop a small snippet of code onto any website — WordPress, Shopify, Squarespace, ClickFunnels, Wix, or anything else — to enable visual feedback.

When a client clicks a special link, a commenting widget appears on their site. They can click anywhere on the page to leave a comment ("change this to green"), mention team members, assign tasks, attach screenshots or reference images, and mark items as resolved when they're done. It also supports uploading image mockups — PDFs, JPEGs, or Sketch files — for design review before development even begins. Zapier integration lets you pipe feedback into your project management tool.

The key advantage over competitors like WP Feedback (which offered a free single-site plan) is that Project Huddle is entirely self-hosted. It doesn't rely on third-party servers and doesn't add any extra load to your client's website. For Black Friday 2020, a special promo code offered 30% off all plans for a limited window.

WP Manage Ninja: Fluent Forms, FluentCRM, and Ninja Tables

WP Manage Ninja is one of those WordPress developers that punches well above their weight. They ship quality products, respond to bugs with almost alarming speed, and keep everything up to date. Three of their plugins deserve special mention, all 40% off for Black Friday 2020.

Fluent Forms is a form builder that came from essentially nowhere to rival established players in remarkably little time. It's fast, well-designed, and developing rapidly. FluentCRM is their newest offering — a full marketing automation platform that lives inside your WordPress dashboard. It connects to Amazon SES for email sending and provides the kind of automation workflows you'd expect from hosted platforms like ActiveCampaign, without the monthly subscription. Dave had been using it on the Profitable Tools site and reported zero performance impact on the front end.

Ninja Tables rounds out the trio. Its killer feature is Google Sheets synchronization — connect a Google Sheet to your WordPress site and the data stays in sync automatically. Since most tabular data starts life in a spreadsheet anyway, this is an incredibly practical workflow. All three plugins were available individually or as part of a bundle at 40% off.

WP Developer Agency Bundle: Essential Add-Ons and More

The WP Developer agency bundle is one of those deals where the sheer volume of quality plugins makes it worthwhile even if you only use a couple of them. At $499, you get the full suite of plugins from the WP Developer team.

Essential Addons for Elementor is one of the most popular Elementor extension packs available. NotificationX Pro adds those FOMO-style purchase notification popups to your site — connect it to LearnDash or WooCommerce and visitors see real-time social proof of recent purchases. BetterDocs Pro turns your WordPress site into a full knowledge base with organized topics, articles, table of contents widgets, and related documentation sidebars.

ReviewX Pro is another standout, transforming basic WooCommerce reviews into a rich feedback system. Customers can rate products across multiple criteria (quality, price, service, delivery), add images to their reviews, and you can automate review request emails after purchase. It's a feature set that many store owners assume requires a dedicated SaaS, but it runs right inside WooCommerce.

Astra Agency Bundle: Themes, Add-Ons, and Convert Pro

The Astra Agency bundle from Brainstorm Force is another developer bundle that delivers exceptional value. At 40% off for Black Friday 2020, the bundle includes the Astra theme, Elementor and Beaver Builder add-ons, and several standalone plugins.

Convert Pro stands out as a popup builder designed with marketing in mind. Unlike Elementor's built-in popup feature, Convert Pro supports A/B split testing, Google Tag Manager integration, and built-in analytics dashboards — all crucial for anyone serious about conversion optimization. Schema Pro adds structured data markup to your posts, improving your chances of landing rich snippets in Google search results. The WP Portfolio plugin is useful for showcasing work on agency or freelancer sites.

Full disclosure: Brainstorm Force hired Dave to create a Schema Pro course for their SkillJet academy, which is included with the bundle. However, he purchased the Astra bundle with his own money well before that arrangement and uses the tools on his own projects.

CartFlows: WordPress Sales Funnels That Actually Work

CartFlows extends WooCommerce to support full sales funnels — custom sales pages, bump offers, upsells, and downsells — all built inside WordPress with your preferred page builder. Think ClickFunnels-style funnel functionality without leaving the WordPress ecosystem.

The practical impact is significant. Take a product that's selling reasonably well, add a bump offer at checkout and a couple of upsells, and you can dramatically change your revenue per customer. Funnels may have been a buzzword a few years ago, but the strategy still works when you find the right offer combinations.

It's important to understand that CartFlows is a WooCommerce add-on, not an all-in-one platform. You'll still need separate plugins for subscriptions, affiliates, and other functionality. Pricing was $209/year for up to 20 sites, with a single-site license reportedly in the works for a lower price point.

Amelia: Appointment Booking Built Into WordPress

Amelia is a WordPress appointment and events booking plugin that brings Acuity Scheduling-style functionality to your own site. The interface is polished — clean dashboards for reporting, a calendar view for managing availability, and a smooth checkout experience for customers searching available time slots.

Originally positioned for in-person businesses like salons and gyms, Amelia pivoted smartly by adding Zoom integration. Coaches, consultants, and anyone selling virtual sessions can now accept bookings and payments with automatic video call setup. The events feature adds another dimension, letting you sell tickets to virtual or in-person events.

Black Friday 2020 pricing was genuinely competitive: $42/year for a single site, or $133 for a lifetime single-site license. The lifetime unlimited option was pricier but still represented strong value for agencies managing multiple client sites.

WP Rocket: One-Click WordPress Speed Optimization

WP Rocket has built its entire reputation on simplicity: install the plugin, click one button, and your WordPress site gets faster. For site owners who aren't server administrators and don't want to tinker with complex caching configurations, it's the most straightforward solution available.

There are more advanced server-side caching methods that technically perform better, but they require technical knowledge that most WordPress users don't have or don't want to invest time in. WP Rocket fills that gap perfectly — it handles caching, file optimization, and lazy loading without requiring you to understand the underlying technology.

WPvivid: WordPress Backups You Actually Control

Your hosting provider probably offers backups, but relying solely on your host is a risk. If your account gets suspended, your host goes down, or anything else disrupts access, those backups go with it. WPvivid lets you back up your WordPress site to storage you control — Dropbox, Amazon S3, Google Drive, Wasabi, or any combination.

The Black Friday 2020 deal was especially noteworthy because WPvivid announced that lifetime plans would be discontinued after January 1, 2021. Combined with a 40% discount, this was a now-or-never opportunity. The freelancer plan (up to 100 sites) was the recommended sweet spot, as lower tiers lacked staging and some advanced features like backup rules and role-based capabilities.

Dave produced two full walkthrough videos covering WPvivid's setup, features, and site migration capabilities. For anyone managing more than a hundred sites, a server management panel like GridPane with built-in backup functionality might be more appropriate, but for standard hosting setups, WPvivid was hard to beat at the lifetime price.

LearnDash: The Mature WordPress LMS

LearnDash is one of the oldest and most established WordPress LMS platforms, with five to six years of development behind it. That maturity translates into a deep integration ecosystem — features like Tin Can (xAPI) reporting, which requires additional plugins but doesn't require custom development, are available because the platform has had years to build out its extension library.

The Black Friday 2020 deal was the steepest discount LearnDash had ever offered: 50% off, bringing the 10-site license down to $115 from $229. Previous years saw 35-40% discounts, but never 50%. The catch is that the discount only applies to the first year — renewals go back to full price. A clever workaround: buy a new license each Black Friday and swap the license key on your sites, which is a painless process that won't break anything.

The sale windows were extremely tight — only from 7 AM to 4 PM on Black Friday and Cyber Monday. LearnDash doesn't offer lifetime deals, so catching these narrow sale windows is the only way to save on what is otherwise a full-price annual subscription.

Tutor LMS: The Fast-Growing LearnDash Alternative

Tutor LMS from Themeum is the newer competitor in the WordPress LMS space, and what it lacks in integration depth it makes up for in rapid development and unique capabilities. The team has been aggressively shipping features and fixing issues — Dave noted that nearly every problem he flagged in his early review was resolved quickly.

The standout use case for Tutor LMS is building a course marketplace. With the Edumax theme, you can create a Udemy-style platform where multiple instructors publish courses on your site, with automatic commission management built in. Achieving the same thing with LearnDash would require at least three additional plugins. If you're a solo course creator, other Themeum themes like Suspended or Suspended Pro offer clean, purpose-built designs.

For Black Friday 2020, Tutor LMS matched LearnDash's 50% discount but went further by offering lifetime licenses — $200 for a single site. That's a significant differentiator for anyone who wants to avoid recurring costs entirely. The trade-off is fewer third-party integrations compared to LearnDash, but the gap is closing rapidly.

BuddyBoss: Build an Online Community Around Your Courses

BuddyBoss is frequently misunderstood. Despite marketing copy that mentions selling memberships and courses, it's primarily a community platform. You'll still need a separate membership plugin and an LMS like LearnDash — BuddyBoss adds the social layer on top.

When paired with LearnDash, BuddyBoss reformats your courses with its own polished interface and adds a Facebook-style news feed, direct messaging, topic-based groups, and genuine peer-to-peer interaction. This is the difference between a course platform where students work in isolation and one where they engage with each other, ask questions, and build relationships.

BuddyBoss ran lifetime deals for the first time the previous Black Friday, liked the results, and repeated the offer several times throughout the year. For Black Friday 2020, they added payment plan options — split the lifetime deal into three monthly payments for one, five, or ten sites. If you're building any kind of learning community, BuddyBoss paired with LearnDash is a powerful combination.

Elementor Pro: The WordPress Page Builder Standard

Elementor Pro needs little introduction — with over 5 million active installs, it's the most widely used WordPress page builder. For anyone entering the WordPress ecosystem, it's the recommended starting point for building websites visually.

The Pro version adds dynamic content, a form builder, popup functionality, and a deep set of design tools that make it the centerpiece of many developers' and agencies' workflows. Black Friday 2020 discounts were modest — no discount on the personal license, $10 off the plus plan, and $50 off the expert plan (1,000 sites) — but for a tool this foundational, even small savings on an annual subscription add up over time.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.