WP Social Ninja Social Reviews: Display Amazon & Google Reviews

What Is WP Social Ninja's Social Reviews Feature?

WP Social Ninja is a WordPress plugin from the team behind Fluent Forms, Fluent CRM, Fluent SMTP, and Ninja Tables. It packs three major social features into one plugin: social media feeds, a social chat widget, and — the focus of this review — social reviews.

The social reviews feature lets you pull customer reviews from third-party platforms like Amazon, Google My Business, and Facebook, then display them directly on your WordPress site. The idea is straightforward: bring the social proof that already exists around the web back home to your own pages, where it can actually influence buying decisions.

This is part two of a multi-part look at WP Social Ninja. If you're interested in the social feeds or chat widget features, those are covered separately. Here, we're zeroing in on reviews — how they work, how they look, and whether the feature is worth your attention.

Demo: Pulling Reviews from Amazon, Facebook, and More

Getting started with Amazon reviews is dead simple. You copy the URL of any Amazon product page, paste it into WP Social Ninja, and the plugin scrapes all available reviews automatically. No API keys, no account authorization — just paste and go. In the demo, a Deadpool costume with over 1,500 reviews was imported in seconds.

Once the reviews are collected, you create a display template. WP Social Ninja offers several layout options including a grid, a masonry grid, and an auto-scrolling slider. Each layout has multiple design templates — Vega, Spica, Sirius, Regal, Procheon, and more — so you can match the look to your site's branding without touching any CSS.

The filtering options are genuinely useful. You can set a minimum star rating (most business owners will filter to four and five stars only), exclude specific reviewers, toggle elements like avatars and star ratings on or off, and adjust the date format. There's also an optional header that shows the platform branding and a prompt to leave a review. Once your template is styled, you save it and get a shortcode that drops into any page or post via Gutenberg or Elementor.

For platforms beyond Amazon — Google My Business, Facebook, and others — you'll need to authorize your account. The Facebook setup, for example, walks you through a standard OAuth flow: grant permissions for your pages and content, and the plugin pulls in your reviews automatically. From there, templating and display work exactly the same way.

Review: Why Social Reviews Are a Conversion Powerhouse

The social reviews feature is arguably the strongest reason to pick up WP Social Ninja. Displaying verified, third-party reviews from platforms customers already trust — Amazon, Google, Facebook — does something that self-hosted testimonials simply can't. Visitors can click through and verify those reviews are real, which builds a level of credibility that's hard to manufacture.

For ecommerce sellers, this is especially powerful if you're trying to move customers from Amazon to your own storefront. Showing your Amazon reviews right on your product page bridges the trust gap instantly. For local service businesses — carpet cleaners, auto detailers, restaurants — displaying Google My Business reviews on your booking or contact page is an absolute no-brainer. Reviews and referrals drive those industries, and putting them front and center where appointments get scheduled will lift conversion rates.

Performance is another win. The shortcode-based embed doesn't noticeably increase page load time, which matters for both user experience and SEO. The abundance of templates means you can get a polished look without hiring a designer or writing custom code.

The main area for improvement is the styling workflow. Right now, you design your review template inside the plugin's settings, then paste a shortcode onto your page. It would be much better to have a native Gutenberg block or Elementor widget with live preview and styling controls, so you can see exactly how reviews look alongside your other content. That said, this is a design philosophy limitation, not a dealbreaker — and the current shortcode approach still gets the job done quickly.

Overall, if you run a business that depends on reviews and reputation — and most do — WP Social Ninja's social reviews feature is a smart, simple way to keep fresh social proof on your site at all times.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.