WPFunnels Review: WordPress Sales Funnel Builder Worth It?

What Is WPFunnels and How Is It Different?

WPFunnels is a sales funnel builder that lives entirely inside WordPress. If you've used CartFlows or WooFunnels, the general concept will feel familiar — you're creating a sequence of pages (landing page, checkout, upsell, downsell, thank you) that guide a customer through a purchase flow.

The headline differentiator is the visual canvas builder. Rather than managing your funnel as a list of steps, WPFunnels gives you a drag-and-drop canvas where you can map out your entire funnel visually, draw connections between pages, set up conditional logic, and see the whole flow at a glance. Think of it as having something like Geru or Funnelytics built right into your WordPress dashboard — no third-party planning tool required.

At launch, WPFunnels offered a lifetime deal at $189 for unlimited sites, which is notably aggressive pricing. No other WordPress funnel builder has offered unlimited site licenses at that price point, making it especially interesting for agencies doing client work.

Free vs Pro Features

The free version of WPFunnels is available in the WordPress plugin repository and covers more ground than you might expect. You get the visual canvas builder, a handful of templates, Elementor and Gutenberg support, WooCommerce integration, order bumps with customizable design and positioning, and the ability to build funnels from scratch.

The pro version unlocks upsell and downsell functionality after checkout, more premium templates, A/B testing (marked as coming soon at the time of review), and integration with major LMS platforms like LearnDash, Lifter, and Tutor. The template differences between free and pro are straightforward — free templates include three steps (landing, checkout, thank you) while pro templates add upsell and downsell pages to the flow.

It's worth noting that even with a free template, pro users can manually add upsell and downsell steps. The pro templates just save you the extra setup work.

Installation and Initial Setup

Getting WPFunnels installed follows the standard WordPress plugin workflow — search for it in the plugin repository, install, and activate. If you're using the pro version, you'll need to install the free version first. One early rough edge: the pro plugin doesn't automatically prompt you to install the free base plugin, so you'll need to do that manually.

The settings are minimal. You select WooCommerce as your funnel engine, choose your page builder (Elementor or Gutenberg), and optionally customize the permalink structure for funnel pages. One thing missing compared to WooFunnels is the ability to set different slugs for different page types. That's a handy feature for server-side caching — you could exclude upsell and downsell slugs from caching while keeping landing pages cached. With WPFunnels, you'd need to exclude pages individually.

A minor UI gripe: the WPFunnels menu item sits between Posts and Pages in the WordPress admin sidebar, which feels out of place. It would make more sense positioned near WooCommerce.

Creating Your First Funnel

Creating a funnel starts with choosing a template or building from scratch. At launch, there were seven templates available covering niches like evergreen offers, weight loss, ebooks, and supplements. The designs look decent at first glance, though the copy and button text on the templates leaves a lot to be desired — generic "Shop Now" buttons rather than conversion-focused CTAs specific to each niche.

Once you import a template, you're dropped into the canvas builder, and this is where WPFunnels genuinely shines. Each step in the funnel appears as a card on the canvas, connected by lines showing the flow. You can add new steps, set up conditional logic (if a customer accepts an upsell, go here; if they decline, go there), and visually reorganize the entire funnel.

The conditional logic works by dropping condition widgets onto the canvas and connecting them to different pages based on true/false outcomes. Getting the hang of drawing connections takes a moment — you need to click precisely on the small circle connectors on each card — but once you've done it a couple of times, it becomes intuitive enough. An auto-layout feature for spacing everything neatly would be a welcome addition.

Payment Setup and Order Configuration

WPFunnels relies on WooCommerce for payment processing, so you'll use whatever payment gateways you have configured there. Stripe works perfectly. PayPal's standard redirect flow works fine too, though WPFunnels doesn't support PayPal's newer credit card processing feature (where PayPal handles the transaction behind the scenes without redirecting the customer).

For upsell orders, you have two options in the settings: add upsells to the main order or create child orders. Adding to the main order keeps everything in one transaction, which is cleaner for customers. Child orders create separate charges, which some customers may find confusing when they see multiple charges on their credit card statement. You'll need to enable child orders if you want to use the "replace main product" feature on upsells.

The Canvas Builder and Analytics

The canvas builder is unquestionably the standout feature. Beyond just mapping your funnel flow, it includes a built-in analytics toggle that overlays visitor counts and conversion metrics directly on the canvas. You can see at a glance how many people hit each page and where they're dropping off — no need to switch to a separate analytics screen.

Interestingly, CartFlows announced a very similar canvas feature around the same time (in beta at the time of this review), though their version keeps analytics on a separate page. WPFunnels' approach of overlaying stats directly on the canvas is a nice touch for quick performance checks.

The canvas does have some rough edges. It occasionally freezes or scrolls out of view, requiring a save-and-reload to fix. Laying things out to look visually clean takes some manual effort since there's no snap-to-grid or auto-arrange functionality. These are the kinds of polish issues you'd expect from a brand-new plugin, but they do interrupt the workflow.

Editing Funnel Pages with Elementor

WPFunnels integrates with Elementor (and Gutenberg) by providing custom widgets for each page type. On landing pages, you get a "Next Step" button widget. On checkout pages, there's a checkout widget you drag into position. Upsell and downsell pages get an "Offer Button" widget that automatically handles the funnel flow logic.

One smart design decision: WPFunnels restricts which widgets are available on which page types. You can't accidentally drop an offer button onto a landing page or a checkout widget onto a thank you page. This kind of guardrail helps prevent user error and keeps funnels functioning correctly.

The bump offer builder deserves a mention too. You can choose from a couple of style templates, set the position relative to the checkout fields, customize the color scheme, add discount percentages, and edit all the copy. The preview updates in real-time, and the end result looks professional enough to use as-is.

Testing the Funnel: Where Things Get Rough

Running through the actual funnel as a customer revealed several issues. The checkout page template had layout problems — the checkout widget didn't fit properly in its column, with content overflowing below the order summary. Adjusting padding and even restructuring to a single column didn't fully resolve the issue.

The checkout process itself worked — Stripe test payments went through, order bumps added correctly, and the upsell/downsell flow triggered as expected. However, the loading indicator after clicking "Place Order" wasn't visible due to the broken column layout, leaving customers staring at what appears to be a frozen page.

A more significant issue appeared with the funnel flow itself. A second upsell added after the downsell step never triggered during testing — the funnel skipped straight to the thank you page. Even after ensuring all connections were properly drawn on the canvas, the additional upsell step was ignored. This suggests the funnel engine may have limitations with more complex flows beyond the basic template structures.

Final Verdict: Promising but Too Early

WPFunnels has genuine potential. The visual canvas builder with overlay analytics is a legitimately great idea that none of the established competitors had fully shipped at the time of review. The Elementor integration is thoughtfully implemented with smart widget restrictions, and the bump offer builder produces clean results.

But the execution isn't there yet. Template quality needs significant improvement — both in design responsiveness and in having realistic, conversion-focused copy. The checkout layout issues are a dealbreaker for production use. And the funnel flow not respecting more complex conditional paths undermines confidence in the core functionality.

If you already have CartFlows or WooFunnels working for your business, there's no reason to switch right now. If you're starting fresh and the lifetime deal pricing is appealing, it could be worth grabbing at the discounted price as a bet on the plugin's future — but plan on waiting for several updates before relying on it for live funnels.

Watch the Full Video

Prefer watching to reading? Check out the full video on YouTube for a complete walkthrough with live demos and commentary.